Digital Performance Marketing Manager

SANY - Nutrition Group LLC; Jonesboro (AR); On-site; USD 65,000 - 95,000; Full time

Job summary

SANY Nutrition Group LLC in Jonesboro, AR, is hiring a Digital Performance Marketing Manager to plan, execute, and optimize digital campaigns across channels to drive brand awareness, lead generation, and revenue growth.

You will manage social media, oversee paid and organic campaigns, monitor web analytics with Google Analytics, and adjust strategies from performance data. Collaboration with internal teams ensures campaigns reflect brand positioning and regulatory requirements.

Qualifications

• Strong Digital Marketing and Marketing skills including campaign planning, execution, and optimization.
• Experience with Social Media Marketing for growing and engaging audiences.
• Lead Generation skills with funnel management, conversion optimization, and nurturing tactics.
• Web Analytics skills with Google Analytics and data-driven decision making.
• Experience with performance marketing (paid search, paid social, display) and A/B testing is beneficial.
• Strong analytical, problem-solving, and reporting skills to translate data into insights.
• Excellent written and verbal communication with cross-functional collaboration.
• Prior experience in FMCG, nutrition, or health-focused brands is advantageous.
• Bachelor’s degree in Marketing, Business, Communications, or related field is an advantage.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels to drive brand awareness, lead generation, and revenue growth.
• Manage social media marketing efforts; oversee paid and organic campaigns.
• Monitor web analytics and adjust strategies based on performance data.
• Collaborate with internal teams to align digital initiatives with marketing and sales objectives; create performance reports.
• Test new platforms and tactics; manage external agencies or partners when needed.
• Ensure campaigns reflect brand positioning and regulatory requirements.

Skills

Digital Marketing

Social Media Marketing

Lead Generation

Web Analytics

Performance Marketing

Data Analysis

Communication Skills

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

Job description

SANY Nutrition Group LLC is a leading manufacturer of high-quality protein bars, functional snacks, chocolate products, and bakery items. We combine innovation, advanced manufacturing, and food science expertise to deliver premium products for private label and branded customers across North America. As we continue to grow, we are looking for dedicated professionals to join our team and help build a world-class manufacturing operation.

Role Description

The Digital Performance Marketing Manager is a full-time, on-site role based in Jonesboro, AR. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels to drive brand awareness, lead generation, and revenue growth. Daily activities include managing social media marketing efforts, overseeing paid and organic campaigns, monitoring web analytics, and adjusting strategies based on performance data. The role involves collaborating with internal teams to align digital initiatives with overall marketing and sales objectives, creating performance reports, and identifying opportunities to improve return on ad spend. The Digital Performance Marketing Manager will also test new platforms and tactics, manage external agencies or partners when needed, and ensure all campaigns reflect SANY’s brand positioning and regulatory requirements.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, including campaign planning, execution, and optimization.
• Minimum 3 years of experience.
• Candidates should possess Social Media Marketing skills for managing, growing, and engaging audiences across relevant platforms.
• Candidates should possess Lead Generation skills with experience in funnel management, conversion optimization, and nurturing tactics.
• Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and data-driven decision-making.
• Experience with performance marketing (e.g., paid search, paid social, display) and A/B testing is beneficial.
• Strong analytical, problem-solving, and reporting skills, with the ability to translate data into clear insights and actions.
• Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams.
• Prior experience in FMCG, nutrition, or health-focused brands, and familiarity with regulatory considerations, is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is an advantage.

SANY Nutrition Group LLC is an Equal Opportunity Employer. Qualified applicants receive consideration without regard to any status protected by applicable law.