Growth Director, User Acquisition & Paid Media

WorldWinner; United States; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match with immediate vesting

Generous time off & flexible hours

Parental leave options

Job summary

WorldWinner is seeking a highly analytical Director of User Acquisition to lead our paid growth strategy from first impression through install and first deposit. You will own the UA roadmap, manage budgets across paid social, programmatic, DSPs, search, affiliates, and emerging channels, and work with partners to optimize campaigns.

You will collaborate with Creative, Analytics, Product, CRM and Finance to improve efficiency, accelerate deposits, and scale spend against clear LTV, ROAS, and

Qualifications

• 7+ years of user acquisition, performance, or growth marketing.
• Proven track record managing paid media budgets against CPA/ROAS/LTV targets.
• Hands-on expertise across Meta, programmatic, DSPs and mobile ad networks.
• Strong understanding of mobile attribution and privacy measurement limits.
• Leadership skills, clear decision-making, and stakeholder management.
• Experience in real money gaming, mobile gaming, fintech, or subscriptions is preferred.

Responsibilities

• Develop and execute a comprehensive UA strategy focused on acquiring depositing players.
• Own media planning, forecasting, and budget allocation across multiple channels.
• Partner with Analytics to set channel-specific targets.
• Build, launch, manage, and optimize campaigns across Meta, TikTok, DSPs, and mobile networks.
• Make disciplined investment decisions based on CPA, ROAS, LTV, and payback.
• Manage agencies and vendors to ensure quality and results.
• Identify and scale new acquisition channels and partnerships.

Skills

7+ years UA

Budget management

Media platforms

Mobile attribution

Leadership & comms

Gaming/fintech experience

Job description

Founded in 1999, WorldWinner develops and operates competitive games of skill with real cash prizes under the WorldWinner consumer brand and in partnership with leading Sports Gaming Entertainment company FanDuel under the FanDuel Faceoff name.

WorldWinner is the most recognized and trusted skill games technology platform and brand for players who want to Play to Win. We bring games to the world that inspire people to play for more. With over 20 challenging games where the outcome is dependent on player skills versus chance across a content library spanning classic card games to casual favorites to retro arcade games, WorldWinner has something for every gamer. Backed by Platinum Equity and strategic investors, we are building the next phase of our platform on mobile and beyond.

ABOUT THE ROLE

WorldWinner is seeking a highly analytical and execution-oriented Director of User Acquisition to lead our paid growth strategy. This role will own the user acquisition strategy from first impression through install, registration and first deposit. The Director will manage marketing budget across paid social, programmatic, DSPs, mobile ad networks, search, affiliates, and emerging acquisition channels.

This is a hands-on role spanning both strategy and execution. The Director will build growth plans, present investment recommendations to executive leadership, and work directly with advertising platforms and agency partners to launch, analyze, and optimize campaigns.

The Director will partner closely with Creative, Analytics, Product, CRM, Finance, to improve acquisition efficiency, accelerate first deposit conversion, and scale spend against clearly defined LTV, ROAS, and payback targets.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth.
• Own media planning, forecasting, and budget allocation across multiple channels as: paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and other emerging channels.
• Partner with Analytics to establish channel specific targets.
• Build, launch, manage, and optimize campaigns across platforms such as Meta, TikTok, programmatic, DSPs, and mobile ad networks.
• Make disciplined investment decisions based on business objectives and performance metrics, including CPA, ROAS, LTV, and payback period.
• Manage and hold agencies, partners, and technology vendors accountable for execution quality, and business results.
• Identify, test, and scale new acquisition channels, platforms, audiences, and partnerships.

QUALIFICATIONS

• 7+ years in user acquisition, performance marketing, or growth marketing.
• Proven track record managing significant paid media budgets against CPA, ROAS, LTV, and payback targets.
• Hands on expertise across Meta, programmatic, DSPs, mobile ad networks, and ASO including audience setup, bidding, attribution, and optimization.
• Strong grasp of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement limits.
• Strong leadership and communication skills manages people, agencies, and stakeholders, and turns data into clear decisions.
• Real money gaming, mobile gaming, fintech, or subscription-app experience is preferred.

WHAT SUCCESS LOOKS LIKE

• Establish a clear channel strategy and investment framework tied to player LTV and payback.
• Improve the efficiency and scalability of WorldWinner’s existing paid acquisition channels.
• Build a disciplined testing roadmap across channels, audiences, offers, landing experiences, and creative.

BENEFITS INFORMATION

• Exciting, creative, and fun industry where you can make a measurable impact.
• Collaborative and inclusive work environment.
• Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
• 5% company 401(k) match with immediate vesting.
• Generous time off and flexible hours to support work-life balance.

EQUAL EMPLOYMENT OPPORTUNITY

WorldWinner is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, gender, sex, sexual orientation, pregnancy, gender identity or expression, disability, religion, age, genetic information, veteran status or any other characteristic protected by federal, state, or local law. We will make reasonable accommodations to known physical or mental limitations of a qualified applicant or employee with a disability unless the accommodation imposes an undue hardship on our operation or direct threat safety to the individual or others in the work environment. We also participate in the E-Verify program, a service of DHS and SSA.