Growth Director, TV & Digital Sales

Cox Media Group, LLC.; Charlotte (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

Cox Media Group in Charlotte seeks a Director of Sales to lead TV and digital revenue for WSOC, WAXN, and Telemundo station operations. You will guide a team of sales managers and account executives, craft client-focused strategies, and drive revenue growth through integrated broadcast and digital solutions.

Reporting to the VP/GM, you will mentor the team, oversee pricing and yield management, and partner with content and research teams to develop sellable products that meet client goals and

Qualifications

• Bachelor’s degree or equivalent years of experience.
• Five (5) years of media sales management experience.
• Effective communication skills with a strong analytical focus.
• Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
• Strong selling skills with a creative, positive approach.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.

Responsibilities

• Develops and executes local and national sales plans across broadcast and digital to grow market share and revenue.
• Monitors daily sales activity, forecasts revenue, and adjusts plans as needed based on advertising market conditions.
• Drives new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
• Manages inventory and pricing through yield management.
• Oversees day-to-day sales department systems and procedures.
• Leads weekly sales meetings to set expectations, share information, and motivate the team.
• Joins sales managers and account executives on sales calls and provides feedback to support training, development, and mentoring.
• Evaluates sales team performance by monitoring sales techniques and results.
• Reviews client presentations for alignment with their goals.
• Engages with local sports franchises to strengthen partnerships and expand sales opportunities.
• Partners with other platform leaders to sell integrated broadcast and digital solutions.
• Collaborates with the content team to develop local sellable products and services.
• Works closely with the research team to provide marketing tools that drive sales results.
• Participates in the annual budget planning process.
• Must have a valid driver's license and clean driving record.

Skills

Sales leadership

Team management

Strategic planning

Analytical skills

Communication

Negotiation

Education

Bachelor’s degree or equivalent years of experience

Tools

WideOrbit

Excel

PowerPoint

Copilot

Job description

Cox Media Group in Charlotte seeks a Director of Sales to lead TV and digital revenue for WSOC, WAXN, and Telemundo station operations. You will guide a team of sales managers and account executives, craft client-focused strategies, and drive revenue growth through integrated broadcast and digital solutions.

Reporting to the VP/GM, you will mentor the team, oversee pricing and yield management, and partner with content and research teams to develop sellable products that meet client goals and