Director, Sales - WSOC TV

Charlotte TV-WSOC; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Charlotte TV-WSOC is seeking a Director of Sales to lead the Charlotte market's TV and digital revenue for WSOC, WAXN, and Telemundo stations. You will guide a team of sales managers and account executives, build client-focused strategies, and drive revenue growth across broadcast and digital platforms.

The role reports to the VP/GM and requires a proven track record in media sales leadership, sponsorship negotiation, and developing local partnerships with advertisers and sports franchises.

Qualifications

• Bachelor’s degree or equivalent years of experience.
• Five (5) years of media sales management experience.
• Effective communication skills with a strong analytical focus.
• Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
• Strong selling skills with a creative, positive approach.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.

Responsibilities

• Develops and executes local and national sales plans across broadcast and digital to grow market share and revenue.
• Monitors daily sales activity, forecasts revenue, and adjusts plans as needed based on advertising market conditions.
• Drives new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
• Manages inventory and pricing through yield management.
• Oversees day-to-day sales department systems and procedures.
• Leads weekly sales meetings to set expectations, share information, and motivate the team.
• Joins sales managers and account executives on sales calls and provides feedback to support training, development, and mentoring.
• Evaluates sales team performance by monitoring sales techniques and results.
• Reviews client presentations for alignment with their goals.
• Engages with local sports franchises to strengthen partnerships and expand sales opportunities.
• Partners with other platform leaders to sell integrated broadcast and digital solutions.
• Collaborates with the content team to develop local sellable products and services.
• Works closely with the research team to provide marketing tools that drive sales results.
• Participates in the annual budget planning process.

Skills

Leadership

Sales management

Communication

Analytical skills

Time management

Organizational skills

Education

Bachelor’s degree or equivalent

Tools

Microsoft Excel

PowerPoint

Word

Copilot

WideOrbit

Job description

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Do you have a proven track record of leading and developing high-performing sales teams? Are you passionate about helping local and national businesses reach their customers wherever they are? If so, this is the role for you!

Cox Media Group (CMG) has an exciting opportunity for a best-in-class Director of Sales to lead TV and digital revenue for our Charlotte market, which includes WSOC (ABC affiliate), WAXN (independent station), and our Telemundo station.

We are looking for a dynamic leader to guide a talented team of sales managers and account executives. The Director of Sales will build client-focused strategies, consistently deliver on revenue goals, create new revenue opportunities, and develop deep, lasting client relationships. This role reports to the Vice President and General Manager (VP/GM).

Essential Duties and Responsibilities

• Develops and executes local and national sales plans across broadcast and digital to grow market share and revenue.
• Monitors daily sales activity, forecasts revenue, and adjusts plans as needed based on advertising market conditions.
• Drives new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
• Manages inventory and pricing through yield management.
• Oversees day-to-day sales department systems and procedures.
• Leads weekly sales meetings to set expectations, share information, and motivate the team.
• Joins sales managers and account executives on sales calls and provides feedback to support training, development, and mentoring.
• Evaluates sales team performance by monitoring sales techniques and results.
• Reviews client presentations for alignment with their goals.
• Engages with local sports franchises to strengthen partnerships and expand sales opportunities.
• Partners with other platform leaders to sell integrated broadcast and digital solutions.
• Collaborates with the content team to develop local sellable products and services.
• Works closely with the research team to provide marketing tools that drive sales results.
• Participates in the annual budget planning process.
• Must have a valid driver's license and clean driving record.

Minimum Qualifications

• Bachelor’s degree or equivalent years of experience
• Five (5) years of media sales management experience.
• Effective communication skills with a strong analytical focus.
• Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
• Strong selling skills with a creative, positive approach.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.

Preferred Qualifications

• Broadcast television sales management experience, ideally leading teams that sell integrated broadcast and digital solutions.

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.