Digital Account Executive - WSOC TV

Cox Media Group; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

Cox Media Group is seeking an Account Executive for WSOC TV in Charlotte, NC. This role involves identifying and developing new business opportunities through digital marketing solutions. Ideal candidates will have a strong background in digital advertising and a passion for client success.

Responsibilities include managing sales pipelines, generating new accounts, and collaborating with internal teams to execute campaigns effectively.

The position offers a dynamic sales environment, with coaching and growth opportunities for driven professionals.

Qualifications

• 2 years of experience in new business development or media/digital advertising sales.
• Proven ability to drive revenue growth through digital marketing campaigns.
• Strong understanding of the digital advertising ecosystem and performance metrics.

Responsibilities

• Identify, qualify, and develop new business opportunities through prospecting.
• Build and maintain a robust sales pipeline by consistently working target accounts.
• Generate revenue through new account acquisition and digital investment growth.

Skills

Sales skills

Digital marketing knowledge

Communication skills

Negotiation skills

Time management

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

CRM systems (e.g., HubSpot)

Microsoft Office

Job description

Location: NC-Charlotte

Job Title: Account Executive - WSOC TV

Position Overview

Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. This is the ideal opportunity for a talented Digital media specialist to take their career to the next level of professional and personal financial success. We are marketing experts - leveraging our premier Television and Digital advertising solutions to create best-in-class local marketing campaigns for our clients nationwide. If you want to be the best at selling Digital campaigns, come join the best. We will coach you up to the next level of your career.

CMG Charlotte has an exciting opportunity to join our team of elite Sales professionals. If you are ready to commit to driving new and incremental revenue with our comprehensive digital marketing solutions. We will position you for success.

The ideal candidate thrives in a coaching environment, is knowledgeable about digital advertising, and is passionate about identifying growth opportunities for clients that deliver real-world business results.

Essential Duties and Responsibilities

• Identify, qualify, and develop new business opportunities through prospecting, cold calling, networking, and referrals.
• Build and maintain a robust sales pipeline by consistently working target accounts.
• Generate revenue through new account acquisition and by growing digital investment from existing clients.
• Own the full sales cycle from prospecting through close, with post-sale collaboration for long-term client success.
• Develop and present customized, performance-focused digital marketing solutions, including (but not limited to): Streaming/OTT, Paid Search and SEO, Online Video and Display, Social Media Advertising and Attribution and Analytics-Driven Solutions.
• Prepare, analyze, and recommend digital marketing strategies that achieve and exceed revenue goals.
• Build strong, long-term client relationships through proactive communication via phone, video conferencing, email, and in-person meetings.
• Partner with internal teams to ensure seamless campaign execution and account stewardship.
• Provide accurate traffic instructions and support account maintenance, including post-campaign reporting.
• Attend sales meetings, training sessions, and ongoing professional development programs.
• Utilize CRM tools (e.g., HubSpot) to manage daily activity, pipeline development, forecasting, and reporting.

Minimum Qualifications

• 2 years of experience in new business development, outside sales, or media/digital advertising sales.
• Proven ability to drive revenue growth through digital marketing campaigns.
• Strong understanding of the digital advertising ecosystem, customer attribution, and performance metrics.
• Results-oriented mindset with strong prospecting, presentation, and closing skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Highly organized with strong attention to detail and time management skills.
• Tech-savvy with CRM systems and Microsoft Office (PowerPoint, Excel, Word).
• Valid driver's license with acceptable driving record and reliable transportation.

Preferred Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Experience selling digital advertising solutions in a local or regional media environment.
• Knowledge of integrating digital campaigns with television, streaming, or multi-platform media strategies.
• Demonstrated history of exceeding sales goals.