Charlotte Media Sales Director: Broadcast & Digital Growth

Charlotte TV-WSOC; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Charlotte TV-WSOC is seeking a Director of Sales to lead the Charlotte market's TV and digital revenue for WSOC, WAXN, and Telemundo stations. You will guide a team of sales managers and account executives, build client-focused strategies, and drive revenue growth across broadcast and digital platforms.

The role reports to the VP/GM and requires a proven track record in media sales leadership, sponsorship negotiation, and developing local partnerships with advertisers and sports franchises.

Qualifications

• Bachelor’s degree or equivalent years of experience.
• Five (5) years of media sales management experience.
• Effective communication skills with a strong analytical focus.
• Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
• Strong selling skills with a creative, positive approach.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.

Responsibilities

• Develops and executes local and national sales plans across broadcast and digital to grow market share and revenue.
• Monitors daily sales activity, forecasts revenue, and adjusts plans as needed based on advertising market conditions.
• Drives new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
• Manages inventory and pricing through yield management.
• Oversees day-to-day sales department systems and procedures.
• Leads weekly sales meetings to set expectations, share information, and motivate the team.
• Joins sales managers and account executives on sales calls and provides feedback to support training, development, and mentoring.
• Evaluates sales team performance by monitoring sales techniques and results.
• Reviews client presentations for alignment with their goals.
• Engages with local sports franchises to strengthen partnerships and expand sales opportunities.
• Partners with other platform leaders to sell integrated broadcast and digital solutions.
• Collaborates with the content team to develop local sellable products and services.
• Works closely with the research team to provide marketing tools that drive sales results.
• Participates in the annual budget planning process.

Skills

Leadership

Sales management

Communication

Analytical skills

Time management

Organizational skills

Education

Bachelor’s degree or equivalent

Tools

Microsoft Excel

PowerPoint

Word

Copilot

WideOrbit

Job description

Charlotte TV-WSOC is seeking a Director of Sales to lead the Charlotte market's TV and digital revenue for WSOC, WAXN, and Telemundo stations. You will guide a team of sales managers and account executives, build client-focused strategies, and drive revenue growth across broadcast and digital platforms.

The role reports to the VP/GM and requires a proven track record in media sales leadership, sponsorship negotiation, and developing local partnerships with advertisers and sports franchises.