Growth Director - Remote, Data-Driven Pipeline Leader

Safely You; United States; Remote; USD 155,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

401k program

Well-being stipend

PTO (non-accrual)

Company retreats

Medical/Dental/Vision coverage

Family leave

Job summary

SafelyYou is hiring a Director of Growth to own the programs that generate and convert pipeline. You will decide where the growth budget goes, run the channels yourself, and make sure every qualified lead reaches sales quickly with enough context to act on it.

This is a hands‑on leadership role with one direct report. You will connect channel decisions to revenue goals, collaborate with Sales, Finance, and executives, and build campaigns, systems, and analyses to optimize performance and

Qualifications

• 8+ years in B2B marketing with ownership of pipeline targets.
• 5+ years in B2B SaaS growth or demand generation.
• Hands-on proficiency in paid search and LinkedIn advertising at meaningful budgets.
• Experience building and running ABM programs for multi-stakeholder buying committees.
• Experience with nurture programs in a marketing automation platform (HubSpot / Marketo / Pardot).
• Strong working knowledge of Salesforce campaigns, reporting, and lead management.
• Experience designing attribution models and running A/B tests.
• Ability to define SLAs and handoffs with SDR and sales teams.
• Clear, concise writing and ability to present performance to executives.

Responsibilities

• Own growth strategy, planning, and funnel from first touch to closed-won; create quarterly growth plan.
• Manage growth budget and justify allocations by pipeline, CAC, and payback.
• Execute channel programs: paid media, email/nurture, landing pages, partner marketing, social, direct mail.
• Define and optimize account-based marketing programs and target account lists.
• Build an attribution approach combining system-based and self-reported data; run incrementality tests.
• Lead flow: scoring, routing, SLAs, and handoff processes; ensure no qualified lead sits unworked.

Skills

B2B marketing

B2B SaaS growth

Pipeline results

Paid search

LinkedIn advertising

ABM programs

Marketing automation

Salesforce

Attribution modeling

A/B testing

Lead routing

SLA/handoff

Copywriting

Tools

Salesforce

Job description

SafelyYou is hiring a Director of Growth to own the programs that generate and convert pipeline. You will decide where the growth budget goes, run the channels yourself, and make sure every qualified lead reaches sales quickly with enough context to act on it.

This is a hands‑on leadership role with one direct report. You will connect channel decisions to revenue goals, collaborate with Sales, Finance, and executives, and build campaigns, systems, and analyses to optimize performance and