Growth Director: Performance Marketing & Brand

Serenity Healthcare; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

Serenity Healthcare seeks a results-driven marketing leader to own the full performance funnel from impression to admitted patient, leading an in-house creative team of 5+ and guiding multi-state expansion. The role demands deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local media, with a strong analytics backbone.

You will balance direct response with brand stewardship, build testing roadmaps, and establish scalable playbooks for new locations and

Qualifications

• 8+ years in performance-driven marketing across multiple channels.
• Experience leading in-house creative teams and cross-functional partners.
• Proven track record scaling lead volume while improving CAC/CPA, CPL, and LTV.

Responsibilities

• Own marketing KPI's across all channels including CAC/CPA, CPL, and LTV.
• Run direct response campaigns across paid search, paid social, programmatic, and local media.
• Build and maintain a testing roadmap for experiments to lower CAC and increase leads.
• Develop lifecycle programs (email, SMS) to improve LTV and reactivation.
• Own SEO and content as a long-term acquisition lever.
• Lead in-house creative team and enforce brand standards.
• Establish briefs, cadences, and workflows to accelerate production.
• Support market expansion with repeatable playbooks and referral collaboration.

Skills

Performance marketing

Team leadership

Multi-market growth

Data analytics

Direct response

Cross-channel optimization

Tools

SEO tools

Analytics dashboards

CRM systems

Attribution modeling

Job description

Serenity Healthcare seeks a results-driven marketing leader to own the full performance funnel from impression to admitted patient, leading an in-house creative team of 5+ and guiding multi-state expansion. The role demands deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local media, with a strong analytics backbone.

You will balance direct response with brand stewardship, build testing roadmaps, and establish scalable playbooks for new locations and