Brand & Creative Growth Director

Serenity Healthcare; Sandy Springs (GA); On-site; USD 140,000 - 230,000; Full time

Job summary

Serenity Healthcare in Sandy Springs, GA is seeking a results-driven marketing leader to own the full performance funnel from impression to admitted patient, and to lead an in-house creative team of 5+.

You will build the marketing engine powering Serenity's multi-state expansion, driving multi-channel direct response, SEO, paid media, and retention programs while balancing brand stewardship and measurable growth.

Qualifications

• Director or VP Marketing with multi-location services or growth-stage background.
• 8+ years in performance-driven marketing across channels.
• 3+ years leading in-house creative teams (design, video, copy, motion).
• Fluency in direct response across paid search, paid social, programmatic, lifecycle, and local media.
• Ability to balance performance with brand equity and trust.
• Experience building testing roadmaps, attribution dashboards, and scalable playbooks.

Responsibilities

• Own performance marketing and patient retention KPIs (CAC/CPA, CPL, LTV).
• Lead internal creative team to produce high-velocity content for paid, organic, and lifecycle channels.
• Develop market-expansion playbooks for new clinics and markets with pre-launch and launch strategies.
• Partner with business development to align marketing materials, messaging, and automations.

Skills

Director/VP Marketing experience

Performance marketing

Brand stewardship

Team leadership

Analytical thinking

Multi-channel marketing

Job description

Serenity Healthcare in Sandy Springs, GA is seeking a results-driven marketing leader to own the full performance funnel from impression to admitted patient, and to lead an in-house creative team of 5+.

You will build the marketing engine powering Serenity's multi-state expansion, driving multi-channel direct response, SEO, paid media, and retention programs while balancing brand stewardship and measurable growth.