Brand & Creative Growth Director - Multi-State Healthcare

Serenity-Healthcare-1; Sandy Springs (GA); Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

Serenity Mental Health Centers in Sandy Springs, GA, is hiring a Director of Brand and Creative Marketing to own the full performance funnel from impression to admitted patient. You will lead an in-house creative team of 5+ and drive multi-state expansion with data-driven, direct-response campaigns across paid and organic channels.

The role requires 8+ years in performance marketing and 3+ years leading creative teams, with a track record of improving CAC, CPL, and LTV while safeguarding brand

Qualifications

• 8+ years in performance-driven marketing across multi-channel campaigns.
• Experience scaling lead volume while optimizing CAC/CPA, CPL, and LTV.
• Proven ability to lead in-house creative teams and guide brand strategy.
• Deep direct response fluency across paid search, paid social, programmatic, and local media.
• Experience building marketing playbooks for new locations or markets.

Responsabilités

• Own performance marketing KPI across channels with channel attribution.
• Lead a 5+ person in-house creative team and ensure fast production cycles.
• Develop repeatable playbooks for new clinics and markets.
• Collaborate with Business Development to educate referral sources and partners.
• Balance direct response with long-term brand equity.

Connaissances

Performance marketing

Multi-market leadership

Direct response

Brand stewardship

Outils

SEO

PPC

Email marketing platforms

Analytics (GA/CRM)

Description du poste

Serenity Mental Health Centers in Sandy Springs, GA, is hiring a Director of Brand and Creative Marketing to own the full performance funnel from impression to admitted patient. You will lead an in-house creative team of 5+ and drive multi-state expansion with data-driven, direct-response campaigns across paid and organic channels.

The role requires 8+ years in performance marketing and 3+ years leading creative teams, with a track record of improving CAC, CPL, and LTV while safeguarding brand