Marketing Director

Serenity Healthcare; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

Serenity Healthcare seeks a results-driven marketing leader to own the full performance funnel from impression to admitted patient, leading an in-house creative team of 5+ and guiding multi-state expansion. The role demands deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local media, with a strong analytics backbone.

You will balance direct response with brand stewardship, build testing roadmaps, and establish scalable playbooks for new locations and

Qualifications

• 8+ years in performance-driven marketing across multiple channels.
• Experience leading in-house creative teams and cross-functional partners.
• Proven track record scaling lead volume while improving CAC/CPA, CPL, and LTV.

Responsibilities

• Own marketing KPI's across all channels including CAC/CPA, CPL, and LTV.
• Run direct response campaigns across paid search, paid social, programmatic, and local media.
• Build and maintain a testing roadmap for experiments to lower CAC and increase leads.
• Develop lifecycle programs (email, SMS) to improve LTV and reactivation.
• Own SEO and content as a long-term acquisition lever.
• Lead in-house creative team and enforce brand standards.
• Establish briefs, cadences, and workflows to accelerate production.
• Support market expansion with repeatable playbooks and referral collaboration.

Skills

Performance marketing

Team leadership

Multi-market growth

Data analytics

Direct response

Cross-channel optimization

Tools

SEO tools

Analytics dashboards

CRM systems

Attribution modeling

Job description

Serenity Healthcare is one of the fastest-growing multi-site specialty medical platforms in the country. Founder-led, ten years in market, 1,000+ employees, 40+ clinics across multiple states, and growing 100% year over year all without PE or venture capital.
We deliver advanced, in-office medical interventions including TMS (transcranial magnetic stimulation), IV ketamine, and medication management. Our patients come to us because nothing else has worked, and our model is built around moving them from consult to treatment with a high-trust, education-led approach.
We're hiring a results-driven marketing leader to own the full performance funnel from impression to admitted patient, lead an in-house creative team of 5+ (total of 12 on team), and build the marketing engine that powers Serenity's continued multi-state expansion.

What You'll Do

Performance Marketing & Patient Retention

• Own marketing KPI's across all channels including acquisition cost (CAC/CPA), cost per lead (CPL), and lifetime value (LTV) while collaborating with the Director of Contact Center to ensure leads are qualified and result in a booked appointment.
• Run direct response campaigns across paid search, paid social (Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.
• Build and maintain the testing roadmap including creative, audience, offer, and landing page experiments that systematically lowers CAC while scaling lead volume.
• Build email, SMS, and lifecycle programs that improve LTV, reactivate dormant patients, and increase share-of-care across Serenity's service lines.
• Own SEO and organic content as a long-term acquisition cost reduction lever while leveraging AI to become the go to authority online for psychiatry related content.

Brand & Creative Leadership

• Lead a mid-sized, in-house creative team of 5+ operating as a high-velocity content engine for paid, organic, and lifecycle while adhering to brand standards.
• Steward the Serenity brand across every touchpoint, ensuring direct response work reinforces, not erodes, long-term brand equity and patient trust.
• Establish creative briefs, review cadences, and production workflows that turn the team into a competitive advantage rather than a bottleneck.

Market Expansion & Playbooks

• Develop repeatable marketing playbooks for new clinic launches including pre-launch awareness, local SEO, geo-targeted paid, and referral-source coordination that shorten our ramp in every new market.
• Partner with the Director of Business Development to ensure marketing materials, messaging, and automations strengthen relationships and educate referral sources.

Requirements

• 8+ years in performance-driven marketing with a proven track record of scaling lead volume while improving CAC/CPA, CPL, and LTV in a multi-channel, multi-market environment.
• 3+ years leading and developing in-house creative teams of 5+ across design, video, copy, and motion graphics in a high-velocity production environment.
• Deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local/geo media, with the analytical rigor to defend every channel investment.
• Demonstrated ability to balance direct response performance with brand stewardship, building campaigns that drive immediate conversion without compromising long-term brand equity.
• Proven systems mindset with experience building testing roadmaps, attribution infrastructure, and reporting dashboards that turn marketing into a predictable growth engine.
• Hands-on launch experience with a history of standing up marketing playbooks for new locations, products, or markets and shortening ramp time for new locations.
• Ideal background as a Director or VP of Marketing, Head of Growth, or Head of Performance Marketing at a multi-location services business, DTC brand, or growth-stage company. Luxury and/or female focused brand experience is preferred.