Brand & Creative Growth Director

Serenity Mental Health Centers; Sandy Springs (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Serenity Mental Health Centers is seeking a Director of Brand and Creative Marketing to own the full performance funnel from impression to admitted patient. You will lead an in-house creative team of 5+ and drive the marketing engine that powers Serenity's multi-state growth.

You will report to the VP of Marketing and steward the Serenity brand across every touchpoint, ensuring direct-response work supports long-term trust and equity.

Qualifications

• 8+ years in performance-driven marketing across multiple channels.
• 3+ years leading in-house creative teams of 5+ across design, video, copy, and motion graphics.
• Proven track record of scaling lead volume while improving CAC/CPA, CPL, and LTV.
• Deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local/geo media.
• Ability to balance direct response with long-term brand equity.

Responsibilities

• Own performance marketing KPIs across all channels, including CAC/CPA, CPL, and LTV.
• Lead direct response campaigns across paid search, paid social, programmatic, and local media.
• Build and maintain testing roadmaps for creative, audience, and offers to reduce CAC and grow leads.
• Oversee SEO and organic content as a cost-reduction lever.
• Lead in-house creative team to deliver high-velocity content across paid, organic, and lifecycle channels.

Skills

Performance marketing

Multi-channel marketing

Brand stewardship

Team leadership

Analytics

Attribution

Direct response

Lifecycle marketing

Tools

SEO tools

CRM platforms

Email marketing

SMS marketing

Analytics dashboards

Attribution software

Job description

Serenity Mental Health Centers is seeking a Director of Brand and Creative Marketing to own the full performance funnel from impression to admitted patient. You will lead an in-house creative team of 5+ and drive the marketing engine that powers Serenity's multi-state growth.

You will report to the VP of Marketing and steward the Serenity brand across every touchpoint, ensuring direct-response work supports long-term trust and equity.