Director of Brand and Creative Marketing

Serenity-Healthcare-1; Sandy Springs (GA); Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

Serenity Mental Health Centers in Sandy Springs, GA, is hiring a Director of Brand and Creative Marketing to own the full performance funnel from impression to admitted patient. You will lead an in-house creative team of 5+ and drive multi-state expansion with data-driven, direct-response campaigns across paid and organic channels.

The role requires 8+ years in performance marketing and 3+ years leading creative teams, with a track record of improving CAC, CPL, and LTV while safeguarding brand

Qualifications

• 8+ years in performance-driven marketing across multi-channel campaigns.
• Experience scaling lead volume while optimizing CAC/CPA, CPL, and LTV.
• Proven ability to lead in-house creative teams and guide brand strategy.
• Deep direct response fluency across paid search, paid social, programmatic, and local media.
• Experience building marketing playbooks for new locations or markets.

Responsabilités

• Own performance marketing KPI across channels with channel attribution.
• Lead a 5+ person in-house creative team and ensure fast production cycles.
• Develop repeatable playbooks for new clinics and markets.
• Collaborate with Business Development to educate referral sources and partners.
• Balance direct response with long-term brand equity.

Connaissances

Performance marketing

Multi-market leadership

Direct response

Brand stewardship

Outils

SEO

PPC

Email marketing platforms

Analytics (GA/CRM)

Description du poste

Director of Brand and Creative Marketing

Company: Serenity Mental Health Centers

Reports to: VP of Marketing

Location: Sandy Springs, GA

Type: Full-time

About Serenity

Serenity Healthcare is one of the fastest-growing multi-site specialty medical platforms in the country. Founder-led, ten years in market, 1,000+ employees, 40+ clinics across multiple states, and growing 100% year over year all without PE or venture capital.

We deliver advanced, in-office medical interventions including TMS (transcranial magnetic stimulation), IV ketamine, and medication management. Our patients come to us because nothing else has worked, and our model is built around moving them from consult to treatment with a high-trust, education-led approach.

We're hiring a results-driven marketing leader to own the full performance funnel from impression to admitted patient, lead an in-house creative team of 5+ (total of 12 on team), and build the marketing engine that powers Serenity's continued multi-state expansion.

What You'll Do

Performance Marketing & Patient Retention

• Own marketing KPI’s across all channels including acquisition cost (CAC/CPA), cost per lead (CPL), and lifetime value (LTV) while collaborating with the Director of Contact Center to ensure leads are qualified and result in a booked appointment.

• Run direct response campaigns across paid search, paid social (Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.

• Build and maintain the testing roadmap including creative, audience, offer, and landing page experiments that systematically lowers CAC while scaling lead volume.

• Build email, SMS, and lifecycle programs that improve LTV, reactivate dormant patients, and increase share-of-care across Serenity's service lines.

• Own SEO and organic content as a long-term acquisition cost reduction lever while leveraging AI to become the go to authority online for psychiatry related content.

Brand & Creative Leadership

• Lead a mid-sized, in-house creative team of 5+ operating as a high-velocity content engine for paid, organic, and lifecycle while adhering to brand standards.

• Steward the Serenity brand across every touchpoint, ensuring direct response work reinforces, not erodes, long-term brand equity and patient trust.

• Establish creative briefs, review cadences, and production workflows that turn the team into a competitive advantage rather than a bottleneck.

Market Expansion & Playbooks

• Develop repeatable marketing playbooks for new clinic launches including pre-launch awareness, local SEO, geo-targeted paid, and referral-source coordination that shorten our ramp in every new market.

• Partner with the Director of Business Development to ensure marketing materials, messaging, and automations strengthen relationships and educate referral sources.

What You Bring

• Ideal background as a Director or VP of Marketing, Head of Growth, or Head of Performance Marketing at a multi-location services business, DTC brand, or growth-stage company. Luxury and/or female focused brand experience is preferred.

• 8+ years in performance-driven marketing with a proven track record of scaling lead volume while improving CAC/CPA, CPL, and LTV in a multi-channel, multi-market environment.

• 3+ years leading and developing in-house creative teams of 5+ across design, video, copy, and motion graphics in a high-velocity production environment.

• Deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local/geo media, with the analytical rigor to defend every channel investment.

• Demonstrated ability to balance direct response performance with brand stewardship, building campaigns that drive immediate conversion without compromising long-term brand equity.

• Proven systems mindset with experience building testing roadmaps, attribution infrastructure, and reporting dashboards that turn marketing into a predictable growth engine.

• Hands-on launch experience with a history of standing up marketing playbooks for new locations, products, or markets and shortening ramp time for new locations.

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.