Growth Director, Paid Acquisition & AI-Driven Discovery

CLEAR; New York (NY); On-site; USD 170,000 - 215,000; Full time

Benefits offered by this job

Healthcare plans

Family-building benefits

Flexible time off

Wellness stipend

OneMedical membership

CLEAR Plus membership

401(k) with employer match

Job summary

CLEAR is seeking a Director of Performance Marketing in New York to own the paid acquisition engine across search, social, programmatic, and emerging AI-driven channels. You will define and optimize CAC, LTV:CAC, and ROI, guiding investment decisions with rigorous experimentation and attribution.

You’ll lead a lean, fast-moving team, collaborate with Creative, Analytics, Product, and Engineering on landing pages and testing, and manage agencies while reporting to senior leadership about growth

Qualifications

• 8+ years of performance marketing experience.
• 2+ years in a leadership role.
• Experience with paid media platforms, measurement, and attribution.

Responsibilities

• Own paid acquisition strategy and media mix across channels.
• Define CAC, LTV:CAC, payback, and ROI measurement framework.
• Lead experimentation and budget optimization with AI tools.
• Collaborate with Creative, Analytics, Product, and Engineering on landing pages and testing for paid traffic.
• Manage agency and platform relationships; report to senior leadership.

Skills

Performance marketing

Leadership

Analytics

LTV:CAC modeling

Tools

Google Ads

Meta Ads

Programmatic

SQL

BI tools

Job description

CLEAR is seeking a Director of Performance Marketing in New York to own the paid acquisition engine across search, social, programmatic, and emerging AI-driven channels. You will define and optimize CAC, LTV:CAC, and ROI, guiding investment decisions with rigorous experimentation and attribution.

You’ll lead a lean, fast-moving team, collaborate with Creative, Analytics, Product, and Engineering on landing pages and testing, and manage agencies while reporting to senior leadership about growth