Growth Director: Inbound, ABM & Revenue

Ziflow; Dallas (TX); Hybride; USD 180 000 - 240 000; Plein temps

Résumé du poste

Ziflow is seeking a Director of Growth in Dallas, TX to own the demand engine, drive pipeline, and align marketing with sales. This hybrid role combines strategy with hands‑on execution across lifecycle, content, and paid media to scale inbound and expand outbound motion.

You will lead lifecycle and measurement, collaborate with Product Marketing, RevOps, and Sales, and build a high‑impact team focused on revenue outcomes.

Qualifications

• 8+ years in B2B demand generation, revenue marketing, or growth marketing (or equivalent hands‑on depth across the areas below), ideally in SaaS or martech.
• Experience scaling an inbound‑led demand engine (SEO and content, conversion, lifecycle, paid feeding inbound), with outbound and ABM as complementary motions.
• Experience planning and running integrated, multi‑channel demand campaigns end to end, including the messaging and offers.
• Directly managed paid search and paid social (Google Ads, LinkedIn Ads, retargeting), personally running the accounts rather than overseeing an agency. Comfortable owning at least $50K/month in Google Ads spend.
• Strong working knowledge of the marketing and GTM systems stack (HubSpot, Salesforce, GA4, UTMs, integrations): enough to scope work, pressure‑test solutions, and judge quality, without needing to build it yourself.
• Experience with attribution modeling and pipeline/waterfall forecasting.
• Uses AI fluently to work faster and sharpen marketing performance.
• Experience working directly with an SDR and sales team, not just handing off leads.
• Evidence of measurable pipeline and revenue impact.
• People management experience: this role manages the Lifecycle Marketing Manager and the Content Marketing Manager.

Responsabilités

• Own the demand generation strategy across inbound, performance, intent, lifecycle, and SEO/organic, and translate funnel insights into a prioritized plan for pipeline goals.
• Plan and run integrated, multi‑channel campaigns from concept to execution and readout, owning messaging and narrative across ads, outbound, and landing pages.
• Own strategy and hands‑on execution across paid search, paid social, and retargeting, manage channel budgets, and optimize CAC and cost per opportunity.
• Lead lifecycle and database strategy, directing the Lifecycle Manager on segmentation, reactivation, and journeys to turn the database into pipeline.
• Align marketing with sales: SLAs for lead follow‑up, days‑in‑status, and pipeline velocity, and refine targeting and messaging.
• Own the growth measurement framework and forecast marketing’s pipeline contribution with the GTM Engineer and RevOps.
• Define ABM strategy and coordinate outbound signals, content, and account‑level follow‑up with Sales and the GTM Engineer.
• Lead and develop the Lifecycle Marketing Manager and Content Marketing Manager, building repeatable processes for scale.

Connaissances

Growth marketing

Data-driven

Campaign management

Strategic thinking

Cross-functional leadership

Communication

Outils

HubSpot

Salesforce

Google Analytics 4

Description du poste

Ziflow is seeking a Director of Growth in Dallas, TX to own the demand engine, drive pipeline, and align marketing with sales. This hybrid role combines strategy with hands‑on execution across lifecycle, content, and paid media to scale inbound and expand outbound motion.

You will lead lifecycle and measurement, collaborate with Product Marketing, RevOps, and Sales, and build a high‑impact team focused on revenue outcomes.