Growth Director: Inbound, PLG & Revenue

Digitalzone; USA; Remote; USD 140.000 - 165.000; Vollzeit

Benefits dieser Stelle

Health insurance

Retirement plan with match

Paid time off

Zusammenfassung

Digitalzone is seeking a senior digital/ growth leader to own the inbound engine and drive two revenue motions while building and scaling a high-performance team in a fast-moving B2B environment.

You will set the strategy, manage budgets, measure impact, and collaborate with Product Marketing and Sales to accelerate growth through a product-led approach and ABM programs. Competitive salary and comprehensive benefits offered.

Qualifikationen

• 8+ years in B2B digital or growth marketing.
• Built or rebuilt a digital function, not only run channels.
• Hands-on depth in paid media (LinkedIn, programmatic, display), ABM and marketing automation (Pardot or similar) with Salesforce.
• A measurement framework you built that leadership used to make decisions.
• You use AI in your own workflows and can show where it made your team faster.

Aufgaben

• Set the digital and growth strategy, own the budget, and reallocate it on performance.
• Report monthly on how effectively leads become pipeline and bookings, and fix what the numbers show.
• Build the product-led path for our Product with Product Marketing: interactive demo, free product experiences, signal-qualified accounts routed to Sales.
• Lead a team of five: a Web Experience Manager, a Lifecycle Marketing Manager, two Field Marketing Representatives for events, and a Social Media Content Producer.
• Set paid media strategy and the channel mix with our Ad Operations specialist, who executes on a dotted line to you.
• One outreach standard across every event: who gets invited, how they're reached, how rooms fill.
• The marketing scorecard: definitions agreed with RevOps, each channel's reporting rolled into one monthly view.

Kenntnisse

Growth leadership

Paid media depth

ABM

Marketing automation

Salesforce

Tools

Pardot

Salesforce

LinkedIn Ads

Jobbeschreibung

Digitalzone is seeking a senior digital/ growth leader to own the inbound engine and drive two revenue motions while building and scaling a high-performance team in a fast-moving B2B environment.

You will set the strategy, manage budgets, measure impact, and collaborate with Product Marketing and Sales to accelerate growth through a product-led approach and ABM programs. Competitive salary and comprehensive benefits offered.