Director of Growth

Jacob; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

Jacob is seeking a growth-minded ecommerce leader to own the online customer journey for our flagship brand. You will manage the day-to-day P&L, drive a Shopify/Amazon storefront, and translate brand direction into measurable online performance.

Based in New York City, this full-time, in-office role pairs strategic leadership with hands-on execution—from paid acquisition and testing to email/loyalty programs and inventory-aligned launches.

Qualifications

• 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand.
• Hands-on experience with Meta ads and platform management.
• Strong Shopify experience and a track record of improving website performance and customer experience.

Responsibilities

• Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals.
• Lead website overhaul and day-to-day management, including digital merchandising, PDPs, and checkout experience.
• Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations.
• Develop a regular process for testing new concepts, messages, formats, and offers.
• Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions.
• Build email and loyalty programs to drive repeat purchases and customer LTV.

Skills

Growth/ecommerce leadership

Meta ads

Shopify

Website optimization

Tools

Shopify

Job description

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

• Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
• Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
• Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
• Develop a regular process for testing new concepts, messages, formats, and offers
• Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
• Build email and loyalty programs to drive repeat purchases and customer LTV

• 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
• Deep hands‑on experience with Meta ads and platform management
• Strong Shopify experience and a track record of improving website performance and customer experience
• Discernment to balance near‑term performance with long‑term brand/creative goal

• Full‑time, in‑office position based in New York City
• Cash compensation: $150k-$200k
• Company equity opportunity