Director of Growth

Eat Jacob; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

Eat Jacob in New York City is seeking a leader to own the online customer journey and DTC growth, collaborating with the Founder/CEO and Creative team to translate brand campaigns into online experiences and measurable results.

You will own the DTC channels (Shopify and Amazon), oversee website merchandising and checkout, manage paid acquisition and creative testing, and build testing processes to accelerate revenue and customer LTV.

Qualifications

• 5+ years leading growth/ecommerce at consumer brands.
• Hands-on Meta ads and platform management.
• Strong Shopify experience with website performance improvements.
• Ability balance short-term performance with long-term brand goals.

Responsibilities

• Own the DTC channel (Shopify and Amazon) and hit revenue targets.
• Lead website overhaul and day-to-day merchandising and checkout.
• Own paid acquisition and creative testing across formats.
• Develop testing processes for new concepts and offers.
• Coordinate with Operations on forecasts, launches, and promotions.
• Build email and loyalty programs to drive repeat purchases and LTV.

Skills

Growth leadership

Meta ads

Ecommerce strategy

Tools

Shopify

Job description

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

• Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
• Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
• Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
• Develop a regular process for testing new concepts, messages, formats, and offers
• Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
• Build email and loyalty programs to drive repeat purchases and customer LTV

• 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
• Deep hands‑on experience with Meta ads and platform management
• Strong Shopify experience and a track record of improving website performance and customer experience
• Discernment to balance near‑term performance with long‑term brand/creative goal

• Full‑time, in‑office position based in New York City
• Cash compensation: $150k-$200k
• Company equity opportunity