Growth Director: Digital Growth & Ecommerce Leader

EBSCO Health; Alabama; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading outdoor products company based in Alabama is seeking a Growth Director to lead their digital growth initiatives. The ideal candidate will drive growth across the company’s website, manage paid campaigns, and utilize data analytics to enhance customer engagement. Candidates should have 7-10+ years in digital marketing and a strong track record in eCommerce strategy, along with the ability to lead high-performing teams. This role is pivotal for establishing a customer-focused digital experience in the hunting community.

Qualifications

• 7–10+ years in digital marketing, growth, or eCommerce leadership roles.
• Proven success in owning and scaling a DTC website as a primary revenue channel.
• Experience leading cross-functional teams and agencies with measurable growth results.

Responsibilities

• Define the long-term vision of the website as the company’s primary conversion engine.
• Set the strategic direction for multi-channel acquisition efforts.
• Drive the Growth Team to deliver insight-driven decision-making.

Skills

Digital marketing expertise

eCommerce strategy

Cross-functional leadership

Budget management

SEO knowledge

Analytics proficiency

Job description

A leading outdoor products company based in Alabama is seeking a Growth Director to lead their digital growth initiatives. The ideal candidate will drive growth across the company’s website, manage paid campaigns, and utilize data analytics to enhance customer engagement. Candidates should have 7-10+ years in digital marketing and a strong track record in eCommerce strategy, along with the ability to lead high-performing teams. This role is pivotal for establishing a customer-focused digital experience in the hunting community.