Director, E-Commerce & Digital Growth

The Southern Shirt Company; Homewood (AL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401K Retirement with employer matching

Medical, Dental, and Vision Insurance

Paid Time Off (PTO) and Holidays

Generous Employee Discounts on SSCO Product

Job summary

The Southern Shirt Company in Homewood, AL is seeking a Director of E-Commerce & Digital Marketing to lead the digital strategy and drive B2C revenue. You’ll define the e-commerce strategy, own website performance, and manage budget allocations.

This role requires a bachelor's degree, 8+ years of experience in e-commerce, and expertise in digital marketing tools like Shopify and Google Analytics. Benefits include competitive perks and a passionate team.

Qualifications

• 8+ years of e-commerce and digital marketing experience with direct ownership of B2C revenue.
• Expertise in Shopify and hands-on experience with GA4.
• Proven track record managing paid media campaigns across various platforms.

Responsibilities

• Define the full e-commerce and digital marketing strategy against B2C revenue targets.
• Own website performance and conversion outcomes; use data to find friction and optimize.
• Own the digital and e-commerce budget: forecast, allocate, and optimize.

Skills

E-commerce strategy

Digital marketing

Data analysis

SEO and SEM

Shopify expertise

Paid media campaigns

Education

Bachelor's degree

Tools

Google Analytics (GA4)

Google Ads

Meta Ads

TikTok

Pinterest

Google Merchant Center

Job description

The Southern Shirt Company in Homewood, AL is seeking a Director of E-Commerce & Digital Marketing to lead the digital strategy and drive B2C revenue. You’ll define the e-commerce strategy, own website performance, and manage budget allocations.

This role requires a bachelor's degree, 8+ years of experience in e-commerce, and expertise in digital marketing tools like Shopify and Google Analytics. Benefits include competitive perks and a passionate team.