Growth Director

EBSCO Health; Alabama; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading outdoor products company based in Alabama is seeking a Growth Director to lead their digital growth initiatives. The ideal candidate will drive growth across the company’s website, manage paid campaigns, and utilize data analytics to enhance customer engagement. Candidates should have 7-10+ years in digital marketing and a strong track record in eCommerce strategy, along with the ability to lead high-performing teams. This role is pivotal for establishing a customer-focused digital experience in the hunting community.

Qualifications

• 7–10+ years in digital marketing, growth, or eCommerce leadership roles.
• Proven success in owning and scaling a DTC website as a primary revenue channel.
• Experience leading cross-functional teams and agencies with measurable growth results.

Responsibilities

• Define the long-term vision of the website as the company’s primary conversion engine.
• Set the strategic direction for multi-channel acquisition efforts.
• Drive the Growth Team to deliver insight-driven decision-making.

Skills

Digital marketing expertise

eCommerce strategy

Cross-functional leadership

Budget management

SEO knowledge

Analytics proficiency

Job description

Select how often (in days) to receive an alert:

Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

Job Summary

We’re looking for aGrowth Directorto lead digital growth across our website and performance marketing channels. In this role, you’ll own our website as a top sales driver, manage paid campaigns, and use data to grow our reach with hunting consumers. The ideal candidate has experience in eCommerce, paid media, and analytics, with a passion for the outdoors lifestyle.

Job Responsibilities

• Leadership:Define the long-term vision of the website as the company’s primary conversion engine.
• Strategic Outcomes:
  • Position the site as the central hub of customer experience and revenue generation.
  • Shape a roadmap for growth through authority-building SEO, seamless user flow, and high-value content.
  • Establish a customer-first digital experience that differentiates the brand in the hunting market.

Market Expansion & Performance Marketing

• Leadership:Set the strategic direction for multi-channel acquisition efforts across paid, social, affiliate, and influencer ecosystems.
• Strategic Outcomes:
  • Scale reach and penetration within the hunting community while maintaining efficient CAC.
  • Focus the media mix to maximize long-term ROAS and customer value.
  • Expand brand visibility while acquiring new customers (paid & unpaid) across media platforms.

Growth Analytics & Decision Frameworks

• Leadership:Drive the Growth Team to deliver insight-driven decision-making across the division.
• Strategic Outcomes:
  • Deliver real-time visibility into growth performance for executive leadership.
  • Implement advanced attribution models to inform smarter investment allocation.
  • Institutionalize reporting that drives proactive strategy shifts and sustained ROI improvement.

Organizational Leadership & Capability Building

• Leadership:Build and scale a high-performance growth organization with the right mix of in-house talent and external expertise.
• Strategic Outcomes:
  • Establish a Growth Team that balances executional excellence with long-term strategic planning.
  • Enhance operational efficiency through systems, tools, and scalable processes.
  • Develop a pipeline of talent capable of sustaining growth momentum beyond immediate needs.

Growth Alignment & Brand Impact

• Leadership:Act as the growth ambassador across the company, aligning growth initiatives with brand values, product priorities, and sales objectives.
• Strategic Outcomes:
  • Drive enterprise-wide alignment on growth priorities and resource allocation.
  • Launch market-defining campaigns annually with measurable impact.
  • Strengthen authenticity and trust within the hunting community through integrated digital experiences.

Job Requirements

• 7–10+ years in digital marketing, growth, or eCommerce leadership roles.
• Proven success inowning and scaling a DTC websiteas a primary revenue channel.
• Strong track record of managingmulti-million-dollar advertising budgetsacross paid search, social, display, affiliate, and influencer marketing.
• Hands-on experience developingemail/SMS programsthat drive revenue, retention, loyalty, and customer lifetime value.
• Background in consumer brands, outdoor lifestyle, or enthusiast-driven communities preferred.
• Experience leading cross-functional teams and agencies with measurable growth results
• Ability to build and lead high-performing teams, including agencies and contractors.
• Skilled at setting growth strategies and translating them into actionable roadmaps.
• Strong financial acumen: able to forecast, manage budgets, and align marketing spend to business goals.
• Excellent communication and collaboration skills for cross-functional leadership.
• Website & eCommerce Strategy:Skilled in shaping eCommerce growth through SEO, CRO, and digital experience optimization.
• Acquisition Strategy:Expertise in multi-channel advertising across paid search, social, influencer, and affiliate platforms.
• Retention & Lifecycle Marketing:Strong knowledge of segmentation, automation, and personalization to drive repeat purchases and LTV.
• Analytics & Growth Technology:Proficiency in growth analytics, attribution modeling, and leveraging MarTech stacks for data-driven decisions.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Job Segment: Advertising, SEO, Manager, Channel Marketing, Telecommunications, Marketing, Management, Technology