Growth Marketing Director - Digital Performance

Hertz Car Sales; Atlanta (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading vehicle sales company is seeking a Director of Growth Marketing in Atlanta, Georgia. The successful candidate will lead the digital and direct-to-consumer marketing strategies, focusing on optimizing campaigns to drive vehicle sales and enhance customer experience. Ideal candidates will have over 10 years of marketing experience, including strong digital marketing and performance marketing skills, alongside proven leadership abilities. This role is pivotal in shaping the future marketing initiatives for the brand, fostering innovation and growth.

Qualifications

• 10+ years of marketing experience, with 7-9 years in digital.
• Experience leading a team and collaborating across departments.
• Deep understanding of digital tools and platforms.

Responsibilities

• Drive digital and direct marketing strategy for vehicle sales.
• Manage media buying and analytics for marketing channels.
• Build and develop a high-performing growth marketing team.

Skills

Digital marketing expertise

Performance marketing knowledge

Analytical skills

Leadership abilities

Collaboration skills

Strategic mindset

Education

Bachelor’s degree in marketing or Analytics

MBA

Job description

A leading vehicle sales company is seeking a Director of Growth Marketing in Atlanta, Georgia. The successful candidate will lead the digital and direct-to-consumer marketing strategies, focusing on optimizing campaigns to drive vehicle sales and enhance customer experience. Ideal candidates will have over 10 years of marketing experience, including strong digital marketing and performance marketing skills, alongside proven leadership abilities. This role is pivotal in shaping the future marketing initiatives for the brand, fostering innovation and growth.