Growth Director: B2B Marketing & Revenue Strategy

GraphXSource; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

GraphXSource, a global provider of creative production services and automation platforms, seeks a Director of Marketing & Growth in Dallas to drive revenue growth. You will shape the marketing strategy for both service offerings and automation platforms, translating complex capabilities into compelling value for enterprise decision-makers.

You will lead to-market planning, demand generation, and cross-functional collaboration with sales and leadership.

Qualifications

• 7+ years in B2B marketing, with senior marketing or growth experience.
• Proven track record building programs that generate sales pipeline and revenue.
• Ability to translate complex services/tech into clear business benefits.

Responsibilities

• Develop and own the overall marketing and demand-generation strategy for GraphXSource.
• Generate qualified leads and sales opportunities for service and technology businesses.
• Develop go-to-market strategies for new services, automation products, and platform capabilities.
• Build targeted campaigns for decorators, promotional product companies, distributors, manufacturers, brands, and other enterprise clients.
• Develop messaging that communicates ROI, labor savings, productivity improvements, and workflow automation.
• Create and manage email, LinkedIn, digital, content, outbound, and account-based marketing campaigns.
• Develop sales collateral, presentations, case studies, landing pages, product messaging, and other tools for the sales team.
• Collaborate with leadership and sales to identify target accounts and market opportunities.
• Position GraphXSource as both a production services partner and technology/automation partner.
• Develop strategies for cross-selling technology to service customers and services to technology customers.
• Establish KPIs and reporting around lead generation, pipeline, and ROI.
• Evaluate industry events, partnerships, sponsorships, and other channels for business impact.
• Manage outside marketing resources, agencies, freelancers, and vendors as needed.

Skills

B2B marketing

Demand generation

Go-to-market

SaaS/Automation

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM (Salesforce)

Marketing automation

ABM platforms

Job description

GraphXSource, a global provider of creative production services and automation platforms, seeks a Director of Marketing & Growth in Dallas to drive revenue growth. You will shape the marketing strategy for both service offerings and automation platforms, translating complex capabilities into compelling value for enterprise decision-makers.

You will lead to-market planning, demand generation, and cross-functional collaboration with sales and leadership.