Growth Marketing Director: Data-Driven Leader

Velo IT Group; Dallas (TX); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Major Medical

Telemedicine

IRA

Vision

Dental

Corporate Chaplain

Counseling Services

Park VIP membership

8 paid holidays

3 weeks PTO

Job summary

Velo IT Group in Dallas, TX seeks a Director of Marketing who blends art and science to drive growth. You will own the marketing function in a fast-growing technology services company, guiding branding, content, and campaigns that convert.

You will lead SEO/SEM, social media, and email nurturing, while collaborating with Sales and other teams to align targets with growth. A data-driven mindset and copywriting passion are essential.

Qualifications

• Impatient analytical thinker with strategic problem-solving skills.
• Ability to rally teams around a plan to win.
• Love for data-driven marketing and critique of marketing copy.

Responsibilities

• Direct branding, graphics, web, and video production through contractors to tell our story and hit campaign goals.
• Plan and optimize SEO/SEM campaigns to drive qualified traffic; build and nurture referrals and email campaigns.
• Develop and manage social media strategy and content scheduling across platforms.
• Analyze MQL metrics and CRM data; review analytics to identify trends and inform strategy refinements.
• Collaborate with Sales and Fractional CIOs to ensure marketing initiatives align with business objectives.

Skills

Marketing strategy

Content strategy

SEO/SEM

Analytics

CRM data hygiene

Leadership

Cross-functional collaboration

Tools

Google Analytics

Google Ads

LinkedIn Ads

Job description

Velo IT Group in Dallas, TX seeks a Director of Marketing who blends art and science to drive growth. You will own the marketing function in a fast-growing technology services company, guiding branding, content, and campaigns that convert.

You will lead SEO/SEM, social media, and email nurturing, while collaborating with Sales and other teams to align targets with growth. A data-driven mindset and copywriting passion are essential.