Growth & Digital Marketing Director

MedHealth Partners; Scottsdale (AZ); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

MedHealth Partners in Scottsdale, AZ seeks a strategic, hands-on marketing leader to own all digital marketing channels and drive B2C lead generation while supporting B2B growth through industry relationships and referrals.

You will craft the strategy, execute campaigns, and deliver measurable outcomes across email, web, paid media, and content, balancing agency oversight with hands-on production.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Seven or more years of progressive marketing experience with ownership of brand, digital marketing, demand generation, campaigns and performance reporting.
• Proven ability to manage multiple brands or audience segments while preserving differentiated positioning.
• Strong hands-on email marketing and marketing automation experience including campaigns, journeys, testing, deliverability, QA, and optimization.
• Excellent copywriting and editing skills for B2B and B2C across the customer journey.
• Deep knowledge of A/B testing, conversion optimization, attribution, SEO, paid and organic channels, content strategy, and campaign measurement.
• Experience building executive dashboards and translating data into findings and recommendations.
• Proven ability to direct agencies, contractors, and vendors while owning outcomes.

Responsibilities

• Lead Generation & Flight Volume Growth across two brands, driving qualified leads and partnerships.
• Develop audience segments, journeys, offers, CTAs, and nurture paths for patients, families, and partners.
• Build annual and quarterly marketing strategies, channel plans, calendars, budgets, and measurable goals for both brands.
• Own full digital channel portfolio (email, web, paid media, SEO, social, content, landing pages) to grow B2C demand and support B2B relationships.
• Translate business priorities into differentiated value propositions and patient-facing messaging.
• Plan, build, launch, and optimize email campaigns, nurture programs, landing pages, briefs, and campaigns.
• Lead testing and optimization across subject lines, copy, creative, offers, and forms.
• Define KPIs, build dashboards, and report performance to leadership with actionable insights.
• Collaborate across departments; external partners managed with internal ownership of strategy and results.
• Provide executive storytelling linking activity to pipeline and business impact.

Skills

Email marketing

Marketing automation

Copywriting

A/B testing

Campaign management

Performance reporting

CRM

Brand management

Leadership

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce

Marketing Cloud

Job description

MedHealth Partners in Scottsdale, AZ seeks a strategic, hands-on marketing leader to own all digital marketing channels and drive B2C lead generation while supporting B2B growth through industry relationships and referrals.

You will craft the strategy, execute campaigns, and deliver measurable outcomes across email, web, paid media, and content, balancing agency oversight with hands-on production.