Growth & Demand Gen Leader - Equity & Flexible Work

Madrona Venture Labs; United States; Hybrid; USD 170,000 - 250,000; Full time

Benefits offered by this job

401k with up to 4% matching

28 days annual leave

Health, dental, and vision coverage

Catered lunches (Pittsburgh office)

Flexible work arrangements

Visa sponsorship available for high-p;

Job summary

Gray Swan is seeking a Head of Growth & Demand Generation to own the pipeline strategy and scale a repeatable demand engine that delivers high-quality, sales-accepted pipeline. You’ll partner with Sales, Product, and leadership to define the demand strategy and execute programs that accelerate revenue.

This early marketing leader role includes a variable compensation tied to pipeline and an opportunity to shape the function and growth strategy.

Qualifications

• 5+ years of experience in B2B SaaS, Cyber Security or AI Security marketing with a focus on demand generation and revenue growth.
• Proven track record of building and scaling pipeline generation programs in high-growth environments.
• Experience integrating inbound, outbound, ABM, paid media, partnerships, and events into unified demand programs.
• Strong analytics, attribution, funnel optimization, and performance measurement.

Responsibilities

• Build and scale a multi-channel demand generation engine across outbound, inbound, ABM, paid media, partnerships, content, events, and growth experiments.
• Own quarterly and annual pipeline generation targets aligned with revenue goals.
• Define segmentation strategy and channel mix to maximize pipeline creation and conversion.
• Collaborate with Sales leadership to improve lead quality, qualification, conversion rates, and pipeline efficiency.
• Own marketing performance, including budget, attribution, ROI, funnel conversion, and experimentation across the funnel.
• Partner with Product and leadership to refine high-converting campaigns for revenue growth.

Skills

Demand generation

Growth marketing

Analytics & attribution

ABM

Marketing automation

Tools

HubSpot

Job description

Gray Swan is seeking a Head of Growth & Demand Generation to own the pipeline strategy and scale a repeatable demand engine that delivers high-quality, sales-accepted pipeline. You’ll partner with Sales, Product, and leadership to define the demand strategy and execute programs that accelerate revenue.

This early marketing leader role includes a variable compensation tied to pipeline and an opportunity to shape the function and growth strategy.