Growth & Demand Gen Leader: Build Our Growth Engine

Playground; New York (NY); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Equity

3 weeks PTO

Health, vision, and dental benefits

Education stipend $1,200/year

Free lunch daily

Autonomy and ownership

Collaborative, ambitious team

Growth opportunities

Job summary

Playground is seeking a Growth & Demand Gen Lead to shape where and when we reach buyers. You will own outreach investment strategy, test new channels, and drive revenue and pipeline with a rigorous experimentation framework.

You will oversee Events and Field Marketing, partner with Sales to maximize pipeline, and build lifecycle programs that reactivate dormant leads while guiding a fast-growing team with strong ownership.

Qualifications

• 5+ years of experience in growth marketing, demand generation, or a related function.
• Proven experience testing and scaling multiple acquisition channels from scratch.
• Track record of generating $15M–$30M+ in incremental annual pipeline within a fiscal year.
• Strong understanding of how marketing programs translate into pipeline and revenue.
• Experience building lifecycle, nurture, or reactivation programs tied to measurable KPIs.
• Strong analytical and strategic judgment — you're comfortable making decisions with imperfect information.
• Experience developing experimentation frameworks and determining when to kill, iterate, or scale a program.
• Ability to influence cross‑functional partners and direct the priorities of others without formal management authority.
• Excellent communication and ability to operate independently in a fast‑paced startup environment.
• A builder's mindset: you enjoy creating systems and programs that don't already exist.

Responsibilities

• Own Outreach Investment Strategy: Decide where we should invest time and budget across events, partnerships, and other demand generation programs.
• Build & Test New Channels: Develop a structured framework for testing unfamiliar acquisition channels and ABM opportunities.
• Drive Revenue & Pipeline: Connect marketing activity to business outcomes and build programs that generate pipeline.
• Own Events & Field Marketing: Lead conference and speaking calendar and maximize pipeline from events.
• Build Lifecycle & Reactivation Programs: Develop systems to turn existing leads into active opportunities.
• Influence the Marketing Team: Provide strategic direction to team members without formal management authority.
• Seize the Opportunity: Test new channels and scale successful ones.

Skills

Growth marketing

Demand generation

Acquisition channels

Analytics & measurement

Lifecycle & nurture programs

Experimentation frameworks

Cross-functional influence

Financial impact / pipeline ownership

Strategic decision making

Independent contributor

Job description

Playground is seeking a Growth & Demand Gen Lead to shape where and when we reach buyers. You will own outreach investment strategy, test new channels, and drive revenue and pipeline with a rigorous experimentation framework.

You will oversee Events and Field Marketing, partner with Sales to maximize pipeline, and build lifecycle programs that reactivate dormant leads while guiding a fast-growing team with strong ownership.