Growth-Focused Digital Demand Gen Manager

Grandstand-Glassware-; Noria (KS); On-site; USD 90,000 - 140,000; Full time

Job summary

Grandstand is seeking a Digital Demand Generation Manager to lead and optimize integrated digital marketing programs across paid search, SEO, social, display, and video. You will drive customer acquisition, revenue growth, and measurable pipeline while aligning with Sales, Ecommerce, and Leadership.

You will own demand gen strategy, manage budgets, run A/B tests, track ROAS, and report on performance. Ideal candidates have 5–8+ years in digital marketing, a Bachelor's degree, and hands-on

Qualifications

• 5–8+ years of proven success in digital marketing.
• Experience with Google Ads and other digital advertising platforms.
• Understanding of SEO best practices and search marketing.
• Experience with social media advertising and audience development.
• Strong analytical skills with the ability to interpret performance data and make recommendations.

Responsibilities

• Develop demand generation strategies designed to increase qualified lead volume and customer acquisition.
• Plan, launch, optimize, and manage paid advertising campaigns across platforms such as Google Ads, Bing, LinkedIn, Meta, YouTube, and other relevant channels.
• Own the company's SEO strategy and roadmap to improve organic visibility and traffic.
• Create and manage video marketing content and campaigns to drive awareness and leads.
• Improve website conversion rate and lead capture processes through CRO and landing page optimization.
• Establish KPIs and reporting dashboards to measure marketing effectiveness and inform decisions.

Skills

Demand generation

Growth marketing

Analytics

Project management

Communication

Education

Bachelor's degree

Tools

Google Ads

CRM platforms

Marketing automation

SEO tools

Video marketing tools

Job description

Grandstand is seeking a Digital Demand Generation Manager to lead and optimize integrated digital marketing programs across paid search, SEO, social, display, and video. You will drive customer acquisition, revenue growth, and measurable pipeline while aligning with Sales, Ecommerce, and Leadership.

You will own demand gen strategy, manage budgets, run A/B tests, track ROAS, and report on performance. Ideal candidates have 5–8+ years in digital marketing, a Bachelor's degree, and hands-on