Growth Content Lead: Drive Paid, Site & Lifecycle Growth

legionhealth; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Legion Health is hiring a Growth Content Lead to drive growth across paid acquisition, lifecycle marketing, and site content. You will use audience insights to prioritize campaigns, write briefs, run experiments, and develop content and assets in collaboration with Design, Product, and Engineering.

You will track performance across channels, optimize for bookings and completed appointments, and refine journeys with data-driven learnings, ensuring Legion’s voice remains consistent across

Qualifications

• 5+ years in growth or content marketing.
• Strong creative judgment: assess ad hooks, messages, formats, visuals, and audience fit.

Responsibilities

• Own paid acquisition and creative thinking for campaigns, briefs, reviews, and iterations.
• Maintain a biweekly creative testing cadence and manage campaigns to meet bookings and appointments goals.
• Own site content and conversion, shaping narratives for pages and landing experiences.
• Collaborate with SEO, Product, and Engineering on page experiences and content QA.
• Plan, write, and improve lifecycle communications for key patient journey moments.

Skills

Growth marketing

Content marketing

Paid acquisition

Campaign performance

Job description

Legion Health is hiring a Growth Content Lead to drive growth across paid acquisition, lifecycle marketing, and site content. You will use audience insights to prioritize campaigns, write briefs, run experiments, and develop content and assets in collaboration with Design, Product, and Engineering.

You will track performance across channels, optimize for bookings and completed appointments, and refine journeys with data-driven learnings, ensuring Legion’s voice remains consistent across