Growth & Conversion Manager, Consumer Strategy

Atlantic Media; New York (NY); On-site; USD 77,000 - 85,000; Full time

Job summary

The Atlantic is seeking a strategic, detail-oriented Manager to join the Consumer Strategy and Growth team in New York. You will drive subscriber acquisition by executing tests on the website, building onsite experiences for products, and supporting growth levers including partnerships, international expansion, and paywall strategy.

You will collaborate with CSG, Product, creative, data, engineering, and editorial teams, bringing executional rigor and curiosity.

Qualifications

• Passion for the future of high‑quality, independent journalism.
• Experience in growth, product, marketing, or a related field, ideally with exposure to experimentation, conversion, or subscription growth.
• Ability to interpret test results, identify patterns in performance data, and recommend next steps based on findings.
• Strong organizational skills and attention to detail, with the ability to manage several workstreams at once.
• Clear communication skills and a collaborative working style.
• Comfort working in fast‑moving environments and approaching problems with curiosity, initiative, and creativity.
• Working knowledge of HTML/CSS.
• Strong technical fluency and comfort working in platforms, systems, and tools that support testing, QA, reporting, and onsite execution.
• Resourceful and self‑directed, with the ability to troubleshoot issues, learn new systems quickly, and figure things out independently.
• Open to experimenting with new technologies and workflows, including AI tools such as Claude, Codex, or Glean, to improve efficiency, analysis, and execution.

Responsibilities

• Execute A/B tests across offers, gating, messaging, and design to improve baseline conversion performance.
• Support the strategy and execution of key growth initiatives across The Atlantic’s site and app, including day‑to‑day cross‑functional coordination.
• Help launch and optimize subscription partnerships and international growth efforts, including offer setup, onsite testing, and performance tracking.
• Build and maintain onsite tests in Zephr, including customer journeys and HTML/CSS components.
• Contribute to QA processes and experimentation standards that support a reliable and effective testing roadmap.
• Maintain and improve documentation, experimentation records, and Airtable systems so onsite marketing work is organized and accessible.
• Analyze test performance and translate results into clear, actionable recommendations for future iterations.
• Build and maintain dashboards in Looker to monitor experimentation outcomes and surface insights for stakeholders.

Skills

Growth experience

Product marketing

Experimentation

Data analysis

HTML/CSS

Cross-functional

Communication

Project management

Tools

Looker

Google Analytics

Airtable

JIRA

Confluence

Zephr

Job description

The Atlantic is seeking a strategic, detail-oriented Manager to join the Consumer Strategy and Growth team in New York. You will drive subscriber acquisition by executing tests on the website, building onsite experiences for products, and supporting growth levers including partnerships, international expansion, and paywall strategy.

You will collaborate with CSG, Product, creative, data, engineering, and editorial teams, bringing executional rigor and curiosity.