Growth & Brand Marketing MD

(USTA) United States Tennis Association; Orlando (FL); Hybrid; USD 165,000 - 190,000; Full time

Benefits offered by this job

Hybrid with Flexibility

Comprehensive benefits designed for a}

Paid time off

401(k) with employer matching

Learning & Development programs

Mental and emotional wellness

Discounts with partner networks

Job summary

United States Tennis Association (USTA) seeks a seasoned marketing and brand leader to drive growth and engagement across Growth and Participation efforts. This senior role oversees brand, media, CRM, go-to-market, and partnerships, aligning marketing strategy with the 35x35 vision and leading a cross-functional team of senior marketing experts.

You will partner with the Chief Growth Officer and collaborate with Sections and business units to ensure a cohesive national narrative, governing

Qualifications

• 15+ years of progressive marketing & brand leadership experience.
• Expertise in brand, digital, CRM, and data-driven growth strategy.
• Experience in brand marketing in sports, entertainment, or large-scale membership-based organizations preferred.

Responsibilities

• Develop and lead USTA’s strategic brand positioning across B2C and B2B audiences.
• Oversee growth and participation marketing operations, budgets, and ROI.
• Collaborate with Sections and national partners to align brand and growth initiatives.
• Establish governance and planning processes for cross-functional teams.

Skills

Brand leadership

Growth strategy

Cross-functional leadership

Executive communication

Digital marketing

Strategic planning

Education

Bachelor’s degree

MBA preferred

Tools

CRM systems

Job description

United States Tennis Association (USTA) seeks a seasoned marketing and brand leader to drive growth and engagement across Growth and Participation efforts. This senior role oversees brand, media, CRM, go-to-market, and partnerships, aligning marketing strategy with the 35x35 vision and leading a cross-functional team of senior marketing experts.

You will partner with the Chief Growth Officer and collaborate with Sections and business units to ensure a cohesive national narrative, governing