Growth Marketing & Brand Strategy Leader

Gondola; Chattanooga (TN); On-site; USD 140,000 - 190,000; Full time

Job summary

Chattanooga FC in Chattanooga, TN, seeks a visionary Vice President of Marketing & Brand Strategy to drive revenue and fan growth. Reporting to the Chief Business Officer, this leader will blend data-driven performance marketing with compelling brand storytelling to elevate the club on a national stage.

You will oversee paid media, CRM, email lifecycle, event marketing, and sponsorship activations, shaping the matchday experience and partnerships while guiding a cross-functional team toward

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Sports Management or related field.
• MBA or advanced marketing certification preferred.
• 5-8+ years in progressive marketing roles, with leadership experience.

Responsibilities

• Direct growth and paid media strategy to maximize ROAS across channels.
• Define digital engagement vision and email lifecycle management.
• Set strategic vision for matchday and event experiences and partnerships.

Skills

Performance marketing

CRM & lifecycle

Brand storytelling

Cross-functional leadership

Digital platforms

Education

Bachelor's degree in Marketing/Business/Related

MBA or advanced marketing certification

Tools

CRM systems

Email marketing platforms

Job description

Chattanooga FC in Chattanooga, TN, seeks a visionary Vice President of Marketing & Brand Strategy to drive revenue and fan growth. Reporting to the Chief Business Officer, this leader will blend data-driven performance marketing with compelling brand storytelling to elevate the club on a national stage.

You will oversee paid media, CRM, email lifecycle, event marketing, and sponsorship activations, shaping the matchday experience and partnerships while guiding a cross-functional team toward