Senior Email Marketing & Lifecycle Specialist

(USTA) United States Tennis Association

Purchase (NY)

Hybrid

USD 71,000 - 78,000

Full time

4 days ago

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Benefits offered by this job

Hybrid with Flexibility

Excellent benefits

401(k) with employer matching

Tuition reimbursement

Wellness program

Job summary

The United States Tennis Association (USTA) is seeking a skilled Email Marketing Specialist to manage cross-divisional campaigns and execute targeted email programs. You will design and deploy automated journeys, optimize deliverability, and collaborate with content, design, and analytics teams to improve performance.

Hybrid work enables collaboration in-office while maintaining flexibility. A Bachelor’s degree and 4+ years of hands-on ESP/Marketing Automation experience are expected, with

Qualifications

Bachelor’s degree required.
4+ years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or Marketing Automation platforms.
Strong preference for candidates with experience using Adobe Campaign Standard and Adobe Journey Optimizer.

Responsibilities

Oversee and carry out daily email campaign requests as assigned.
Design, deploy, and refine automated trigger programs and lifecycle customer journeys, driving strategy, audience targeting, and performance evaluation.
Manage campaign deployment schedules and actively monitor deliverability.

Skills

HTML/CSS debugging

Email marketing

Multitasking

Communication skills

Education

Bachelor’s degree

Tools

Adobe Campaign Standard

Adobe Journey Optimizer

Dreamweaver

Adobe Photoshop

Job description

Hybrid work enables collaboration in-office while maintaining flexibility. A Bachelor’s degree and 4+ years of hands-on ESP/Marketing Automation experience are expected, with

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