Growth Marketing VP: Build Unified Growth Engine

Sun Communities & Sun Outdoors; Southfield (MI); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Comprehensive Medical Coverage

Dental and Vision Plans

On-Site Fitness Center

401(k) with employer match

Paid Time Off

Tuition Reimbursement

Parental Leave

Job summary

Sun Communities & Sun Outdoors seeks a VP of Growth Marketing to lead the Growth Marketing Business Partner team and drive cross‑functional marketing plans across the property portfolio. You will partner with property and operations leaders to achieve occupancy, revenue, and demand generation goals by aligning Centers of Excellence into one integrated activation.

You will build strategic, data‑driven campaigns, translate objectives into actionable briefs, and guide marketing planning with a

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 10+ years in marketing, growth marketing, or related experience.

Responsibilities

• Set growth marketing strategy driving occupancy, revenue, and demand generation.
• Lead Growth Marketing Business Partner team as trusted partner to property/field leadership.
• Translate business needs into briefs and mobilize Centers of Excellence into integrated activation.
• Build and run go-to-market plans linking brand, demand generation, and marketing tech.
• Establish portfolio priorities and marketing plans based on performance and market conditions.
• Forecast changes and communicate opportunities affecting portfolio performance.
• Oversee planning, resource allocation, and team development.

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

Microsoft Office

CRM systems

CMS platforms

Google Analytics

Marketing reporting tools

Job description

Sun Communities & Sun Outdoors seeks a VP of Growth Marketing to lead the Growth Marketing Business Partner team and drive cross‑functional marketing plans across the property portfolio. You will partner with property and operations leaders to achieve occupancy, revenue, and demand generation goals by aligning Centers of Excellence into one integrated activation.

You will build strategic, data‑driven campaigns, translate objectives into actionable briefs, and guide marketing planning with a