Growth Automation Marketing Lead — Messaging & Experiments

INSPYR Solutions; New York (NY); On-site; USD 76,000 - 79,000; Full time

Job summary

INSPYR Solutions is seeking a Growth Automation Marketing Manager to lead end-to-end messaging initiatives across commerce, identity, and research domains from New York or Burbank. You will partner with Product, Marketing, and Localization to clarify requirements and design scalable messaging solutions.

The role requires 5+ years in marketing operations, 3+ years guiding agile teams, and expertise in email, push, and in‑app messaging.

Qualifications

• 5+ years in marketing operations, analytics, or equivalent.
• 3+ years leading agile teams.
• Proficient in template scripting languages (Liquid, Handlebars).
• Expert in email, push, in‑app messaging.
• Strong writing and communication skills; English fluency.
• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager).
• Working knowledge of SQL.

Responsibilities

• Refine requirements with Product, Marketing, and Localization.
• Design custom or experimental messaging solutions and perform self-QA.
• Run marketer UAT and peer-review QA; monitor deployments.
• Use BI reporting to measure impact.
• Enable global commerce, identity, and research messaging end-to-end.
• Ensure observability and redundancies with commerce/identity teams.
• Maintain high-quality user experience through QA and experimentation.

Skills

Marketing operations

Analytics

Agile methodologies

Liquid templating

Handlebars

Email marketing

Push/in-app messaging

SQL

Documentation

English proficiency

Communication across cultures

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Job description

INSPYR Solutions is seeking a Growth Automation Marketing Manager to lead end-to-end messaging initiatives across commerce, identity, and research domains from New York or Burbank. You will partner with Product, Marketing, and Localization to clarify requirements and design scalable messaging solutions.

The role requires 5+ years in marketing operations, 3+ years guiding agile teams, and expertise in email, push, and in‑app messaging.