Lifecycle Growth Marketing Lead - Hybrid, Data-Driven

Lyft; New York (NY); Hybrid; USD 128,000 - 160,000; Full time

Benefits offered by this job

Medical/dental/vision

Mental health benefits

Family building benefits

Child care & pet benefits

401(k) plan

Paid time off

Parental leave 18 weeks

Subsidized commuter benefits

Lyft Pink program

Job summary

Lyft is seeking a Senior Lifecycle Growth Marketer to lead a full lifecycle program across email, push, SMS and in-app messaging. You will partner with Product, Engineering, Analytics, Data Science and Marketing Operations to design, test and optimize incentive and non-incentive experiences.

This role requires 6+ years in growth marketing, strong SQL, and the ability to translate complex experiment results into actionable insights.

Qualifications

• 6+ years in full lifecycle growth marketing.
• Strong SQL skills and data QA capability.
• Experience building automated marketing journeys in a CRM.
• Translate complex experiment results into clear takeaways.
• Cross-functional alignment without direct authority.
• Hands-on with AI tools; automations to save time.
• Experience using monetary incentives to drive behavior.
• Prioritization with impact scoring and clear metrics.

Responsibilities

• Own lifecycle marketing strategy across channels and prioritization.
• Build and manage an experimentation program with measurable impact.
• Collaborate with Engineering, Product, and Data Science to unlock capabilities.
• Own performance reporting and share results with leadership.
• Drive creative strategy across email, push, SMS and in-app.
• Apply behavioral science to messaging timing and incentives.

Skills

Growth marketing

SQL

Experiment design

Cross-functional collaboration

Creative briefs

AI tools

CRM journeys

Monetary incentives

Tools

Claude

Cursor

Job description

Lyft is seeking a Senior Lifecycle Growth Marketer to lead a full lifecycle program across email, push, SMS and in-app messaging. You will partner with Product, Engineering, Analytics, Data Science and Marketing Operations to design, test and optimize incentive and non-incentive experiences.

This role requires 6+ years in growth marketing, strong SQL, and the ability to translate complex experiment results into actionable insights.