Marketing Manager

INSPYR Solutions; New York (NY); On-site; USD 76,000 - 79,000; Full time

Job summary

INSPYR Solutions is seeking a Growth Automation Marketing Manager to lead end-to-end messaging initiatives across commerce, identity, and research domains from New York or Burbank. You will partner with Product, Marketing, and Localization to clarify requirements and design scalable messaging solutions.

The role requires 5+ years in marketing operations, 3+ years guiding agile teams, and expertise in email, push, and in‑app messaging.

Qualifications

• 5+ years in marketing operations, analytics, or equivalent.
• 3+ years leading agile teams.
• Proficient in template scripting languages (Liquid, Handlebars).
• Expert in email, push, in‑app messaging.
• Strong writing and communication skills; English fluency.
• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager).
• Working knowledge of SQL.

Responsibilities

• Refine requirements with Product, Marketing, and Localization.
• Design custom or experimental messaging solutions and perform self-QA.
• Run marketer UAT and peer-review QA; monitor deployments.
• Use BI reporting to measure impact.
• Enable global commerce, identity, and research messaging end-to-end.
• Ensure observability and redundancies with commerce/identity teams.
• Maintain high-quality user experience through QA and experimentation.

Skills

Marketing operations

Analytics

Agile methodologies

Liquid templating

Handlebars

Email marketing

Push/in-app messaging

SQL

Documentation

English proficiency

Communication across cultures

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Job description

Role: Growth Automation Marketing Manager

Industry: Entertainment

Location: New York, NY or Burbank, CA

Duration: 12+ months, possibility for extension or conversion

Rate Range: $55-$56.54 /hr

Work Requirements: US Citizen, GC Holders or Authorized to Work in US

Description

• This role supports Growth Automation's transactional messaging,covering commerce, identity, and research messaging on one of the platform's largest surfaces with hundreds of millions of sends annually.
• Day to day, the contractor joins refinement sessions with Product, Marketing, and Localization to clarify requirements and finalize intake, designs custom or experimental solutions and gains stakeholder acceptance, builds messaging solutions with self-QA, runs marketer UAT and peer-review QA, monitors deployments to catch and fix bugs, and uses BI reporting to measure.
• In this role, you will utilize your specialized knowledge of messaging channel end-to-end solutioning to enable global commerce, identity and research messaging.
• Your role is critical to ensuring compliance messaging functions per the requirements; and you partner with commerce and identity engineering/product to ensure observability, redundancies and other mitigation tactics are in place.
• Additionally, you partner with research teams to field global research studies via messaging solutions that your team manages end-to-end.
• You ensure relentless sustainment of a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback. You utilize experimentation methods to improve user engagement and reflect against insights to understand the impact of your solutions.
• 5+ years of work experience in marketing operations, analytics, or equivalent applied roles
• 3+ years of experience working in and/or managing agile teams
• Applied coding of template scripting languages (e.g. liquid, handlebars)
• Expert knowledge of messaging best practices (email, push, in-app)
• Expert in conducting experiments to minimize bias against the experimental design
• Possessing a high bar for quality, and ability to readily spot potential bugs
• Superb writing skills to utilize for documentation, solution design and insights
• Excellent communication skills with globally diverse cultures
• Curious and analytic mindset, striving to continuously improve expertise
• Ability to be on-call when business critical launches occur
• Verbal and writing proficiency in the English language
• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
• Working knowledge of SQL

About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other protected status. INSPYR Solutions complies with all applicable laws governing nondiscrimination in employment in every location in which the company has facilities.

Applicants requiring reasonable accommodation during the application or interview process should contact [e-mail] for assistance.

Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions' Privacy Policy and INSPYR Solutions' AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.

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