Growth Architect: Sales & Marketing Analytics

Darling Consulting Group; Newburyport (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Darling Consulting Group is seeking a Sales and Marketing Analytics Manager to optimize our sales processes, accelerate lead generation, and transform our commercial intelligence through data-driven insights.

Reporting to the Head of Marketing, you will own CRM hygiene, dashboards, and marketing automation integration with Salesforce and HubSpot, translating complex data into revenue-driving strategies across campaigns.

Qualifications

• 5–10+ years of sales and marketing data analysis experience in a consultative selling environment.
• Advanced MS Excel (VLOOKUP, pivot tables) and CRM experience (Salesforce preferred).
• Experience with marketing automation platforms (HubSpot preferred).
• Strong data visualization and report writing skills.
• Excellent communication and collaborative mindset.

Responsibilities

• Data-Driven Lead Generation: Analyze industry, client, prospect, and buyer intent data to generate leads for the sales team.
• Pipeline & Funnel Management: Proactively uncover whitespace and cross-selling opportunities, re-engage dormant accounts, and identify high-potential targets.
• Campaign and Event Optimization: Work with Salesforce and HubSpot to help initiate and automate strategic marketing campaigns. Execute hands-on event planning, analysis, and coordination across sales channels.
• CRM and Technology Platform Power User: Lead as a power user of DCG's commercial technology. Own CRM hygiene, technology stack optimization, and initiate cross-departmental collaboration to influence go-to-market strategies.
• Reporting and KPIs: Build and deliver regular sales, funnel, opportunity, and campaign metrics reporting. Develop executive dashboards to analyze win/loss trends, channel performance, and campaign effectiveness.
• Leverage AI-Powered Tools: Improve prospect identification, data analysis, reporting efficiency, and marketing campaign effectiveness.

Skills

Data analysis

Advanced Excel

CRM proficiency

Marketing automation

Data visualization

Communication

Tools

Salesforce

HubSpot

Job description

Darling Consulting Group is seeking a Sales and Marketing Analytics Manager to optimize our sales processes, accelerate lead generation, and transform our commercial intelligence through data-driven insights.

Reporting to the Head of Marketing, you will own CRM hygiene, dashboards, and marketing automation integration with Salesforce and HubSpot, translating complex data into revenue-driving strategies across campaigns.