Sales & Marketing Analytics Manager

Darling Consulting Group; Newburyport (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Darling Consulting Group is seeking a Sales and Marketing Analytics Manager to optimize our sales processes, accelerate lead generation, and transform our commercial intelligence through data-driven insights.

Reporting to the Head of Marketing, you will own CRM hygiene, dashboards, and marketing automation integration with Salesforce and HubSpot, translating complex data into revenue-driving strategies across campaigns.

Qualifications

• 5–10+ years of sales and marketing data analysis experience in a consultative selling environment.
• Advanced MS Excel (VLOOKUP, pivot tables) and CRM experience (Salesforce preferred).
• Experience with marketing automation platforms (HubSpot preferred).
• Strong data visualization and report writing skills.
• Excellent communication and collaborative mindset.

Responsibilities

• Data-Driven Lead Generation: Analyze industry, client, prospect, and buyer intent data to generate leads for the sales team.
• Pipeline & Funnel Management: Proactively uncover whitespace and cross-selling opportunities, re-engage dormant accounts, and identify high-potential targets.
• Campaign and Event Optimization: Work with Salesforce and HubSpot to help initiate and automate strategic marketing campaigns. Execute hands-on event planning, analysis, and coordination across sales channels.
• CRM and Technology Platform Power User: Lead as a power user of DCG's commercial technology. Own CRM hygiene, technology stack optimization, and initiate cross-departmental collaboration to influence go-to-market strategies.
• Reporting and KPIs: Build and deliver regular sales, funnel, opportunity, and campaign metrics reporting. Develop executive dashboards to analyze win/loss trends, channel performance, and campaign effectiveness.
• Leverage AI-Powered Tools: Improve prospect identification, data analysis, reporting efficiency, and marketing campaign effectiveness.

Skills

Data analysis

Advanced Excel

CRM proficiency

Marketing automation

Data visualization

Communication

Tools

Salesforce

HubSpot

Job description

Darling Consulting Group (DCG) is a leading national provider of balance sheet and model risk management consulting services and a related suite of online analytical software decision-making tools for banks and credit unions. We are seeking a progressive Sales and Marketing Analytics Manager to be a part of our sales organization to optimize our sales processes, transform our commercial intelligence capability, and accelerate lead generation through data-driven insights.

Reporting to DCG's Head of Marketing and collaborating with sales and across all departments, this role acts as the architect of our data-driven pipeline ecosystem, equally balancing data analysis, process/systems architecture, and business strategy to demonstrably turn information into revenue.

We seek a critical analytic thinker with outstanding communication skills who is passionate about working with a high-performing sales and marketing team and using data to further business goals. The ideal candidate is equal parts data analyst, process/systems architect, and business strategist.

Responsibilities

• Data-Driven Lead Generation: Analyze industry, client, prospect, and buyer intent data to create actionable intelligence to generate leads for the sales team.
• Pipeline & Funnel Management: Proactively uncover whitespace and cross-selling opportunities, re-engage dormant accounts, and identify high-potential targets.
• Campaign and Event Optimization: Work with Salesforce and HubSpot to help initiate and automate strategic marketing campaigns. Execute hands-on event planning, analysis, and coordination across sales channels.
• CRM and Technology Platform Power User: Lead as a power user of DCG's commercial technology. Own CRM hygiene, technology stack optimization, and initiate cross-departmental collaboration to influence go-to-market strategies.
• Reporting and KPIs: Build and deliver regular sales, funnel, opportunity, and campaign metrics reporting. Develop executive dashboards to analyze win/loss trends, channel performance, and campaign effectiveness.
• Leverage AI-Powered Tools: Improve prospect identification, data analysis, reporting efficiency, and marketing campaign effectiveness.

Requirements

• Experience: 5-10+ years of sales and marketing data analysis experience with a proven track record of improving lead generation in a consultative selling environment.
• Technical Skills: Advanced MS Excel proficiency (vlookups, pivot tables), along with strong experience working with CRM applications (Salesforce preferred) and marketing automation platforms (HubSpot preferred).
• Data Management: Expertise in collecting, organizing, and interpreting large datasets, report writing, and utilizing data visualization tools.
• Communication: Outstanding ability to present complex data-insights clearly.
• Mindset: A curious, confident, self-starting critical thinker who thrives in a highly collaborative, values-driven culture.
• Bonus Qualifications: Experience working with banks or credit unions.

For more information, visit: DarlingConsulting.com/Careers