Growth Architect for AI-Driven HVAC Ops

WorkHero

United States

Remote

USD 180,000 - 240,000

Full time

6 days ago

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Job summary

WorkHero, the AI back office for the skilled trades, seeks a Head of Growth to scale our growth engine for HVAC contractors. You will own the growth strategy, budget, and a multi-channel acquisition plan, guiding conversion optimization and lifecycle marketing.

You’ll manage a bench of freelancers, set priorities, and report directly to the CEO to drive scalable, cost-efficient growth. You’ll focus on strengthening the acquisition funnel, improving conversion and nurture, and establishing

Qualifications

Proven experience building or scaling a repeatable acquisition motion.
Ability to diagnose funnel issues and link channel results to pipeline and CAC.
Fluency in designing and optimizing marketing workflows and integrations.
Track record of delivering measurable conversions and pipeline growth.

Responsibilities

Own growth strategy and budget, decide allocation and channel focus.
Translate customer conversations into sharper messaging and campaigns.
Lead paid acquisition, ensure tracking and attribution in HubSpot.
Improve website and landing page conversions, nurture leads, and re-engage.
Collaborate with content to turn assets into lifecycle marketing engine.
Maintain reliable funnel reporting and growth forecast for leadership and board.
Build and maintain automations for lead enrichment, routing, and follow-up.
Identify and test new acquisition channels and partnerships.