Growth Architect: AI-Driven Acquisition & Optimization

WorkHero; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

WorkHero, an AI back office for the skilled trades, is seeking a growth leader to own the marketing engine from strategy to measurement. You will build scalable processes to acquire well-fit contractors and maintain sustainable CAC.

Reporting to the CEO, you will manage budgets, craft messaging, and collaborate with freelancers to accelerate pipeline. The role emphasizes experimentation, data-driven decisions, and a builder mindset to fix conversion drops.

Qualifications

• Experience leading growth initiatives with a small team.
• Ability to own multiple channels end-to-end.
• Comfort with AI tools to automate processes.

Responsibilities

• Own growth strategy and budget across channels.
• Develop customer messaging and creative for targeting.
• Measure, optimize, and automate pipeline.

Skills

Growth marketing

Channel ownership

Analytical thinking

AI tools

Creative thinking

Job description

WorkHero, an AI back office for the skilled trades, is seeking a growth leader to own the marketing engine from strategy to measurement. You will build scalable processes to acquire well-fit contractors and maintain sustainable CAC.

Reporting to the CEO, you will manage budgets, craft messaging, and collaborate with freelancers to accelerate pipeline. The role emphasizes experimentation, data-driven decisions, and a builder mindset to fix conversion drops.