Head of Growth (Fully Remote)

WorkHero; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

WorkHero, an AI back office for the skilled trades, is seeking a growth leader to own the marketing engine from strategy to measurement. You will build scalable processes to acquire well-fit contractors and maintain sustainable CAC.

Reporting to the CEO, you will manage budgets, craft messaging, and collaborate with freelancers to accelerate pipeline. The role emphasizes experimentation, data-driven decisions, and a builder mindset to fix conversion drops.

Formación

• Experience leading growth initiatives with a small team.
• Ability to own multiple channels end-to-end.
• Comfort with AI tools to automate processes.

Responsabilidades

• Own growth strategy and budget across channels.
• Develop customer messaging and creative for targeting.
• Measure, optimize, and automate pipeline.

Conocimientos

Growth marketing

Channel ownership

Analytical thinking

AI tools

Creative thinking

Descripción del empleo

• We combine AI automation with expert HVAC office teams to handle back-office work inside the software contractors already use.
• We're backed by Navitas Capital, Workshop Ventures, York IE, and strategic angels.

The Role:

• You'll own our growth marketing function: strategy, budget, acquisition channels, conversion, and measurement.
• Your goal is to build a repeatable engine for acquiring well-fit contractors at sustainable acquisition costs.
• You'll report directly to the CEO and work with freelance specialists.

What You'll Own:

• Strategy and budget across growth channels, with authority to allocate resources.
• Customer insights, messaging, and creative development to sharpen targeting.
• Measurement, conversion optimization, and automation to drive reliable pipeline.

What We're Looking For:

• Demonstrated growth experience with a small team, owning multiple channels.
• Analytical judgment and a builder mindset, using AI tools to automate work.
• Creative thinking and an ownership mindset with a track record of fixing conversion drops.

WorkHero

We are the AI back office for the skilled trades, starting with the $50B+ HVAC industry. We are a small startup at $1.5M ARR serving 55+ contractors, with over $9M in funding.