Growth Architect — Customer Strategy & Retail

CEVA SANTE ANIMALE; Bridgewater (MA); On-site; USD 110,000 - 165,000; Full time

Job summary

Ceva North America is seeking a commercially minded Customer Strategy & Growth Manager to accelerate retail growth across priority channels, driving new distribution and stronger customer partnerships.

Reporting to the General Manager, Companion Animal Retail, this role will serve as a critical bridge between Sales and Marketing, bringing category management, consumer and brand insights, customer activation, and commercial discipline together to turn customer opportunities into profitable

Qualifications

• 7+ years of progressive experience in customer development, trade/customer marketing, category management, sales enablement, or commercial roles within CPG, consumer health, OTC, pet care, animal health, or another consumer-led category.
• Demonstrated experience supporting or winning new distribution, leading category reviews and customer presentations, and using category, consumer, shopper, and retailer insights to build compelling commercial selling stories and assortment recommendations.
• Experience with Joint Business Planning, trade investment, customer funding, terms, promotions, or other customer economics, with a strong focus on profitable growth and ROI.
• Strong understanding of shopper/customer activation across brick-and-mortar and digital commerce; experience with retail media, customer-specific programs, or omnichannel activation is valued.
• Ability to serve as an effective bridge between Sales and Marketing, translating brand and consumer strategies into customer growth opportunities while building repeatable commercial processes across Digital Commerce, Finance, Sales Operations, and Supply Chain/Logistics.

Responsibilities

• Drive New Distribution, Customer Development & Launch Readiness - Partner with Sales and the GM to support priority expansion opportunities. Build category review presentations, customer selling stories, assortment recommendations, and supporting materials that help win new listings and expand distribution.
• Lead Joint Business Planning to identify high-value growth vehicles and improve ROI in customer investments and concessions.
• Develop and manage a disciplined sales forecasting process in partnership with Sales, Supply Chain, Finance, and Marketing.
• Lead Customer & Shopper Activation programs across brick-and-mortar and digital commerce to support sell-through and repeat purchase.
• Create repeatable Sales Operations & Growth models, including cross-functional handoffs with Supply Chain/Logistics and other partners.

Skills

Customer development

Trade & customer marketing

Category management

Sales enablement

Commercial roles

Joint Business Planning

Education

Bachelor's degree in Business, Marketing, Sales, or related field

MBA or advanced degree

Job description

Ceva North America is seeking a commercially minded Customer Strategy & Growth Manager to accelerate retail growth across priority channels, driving new distribution and stronger customer partnerships.

Reporting to the General Manager, Companion Animal Retail, this role will serve as a critical bridge between Sales and Marketing, bringing category management, consumer and brand insights, customer activation, and commercial discipline together to turn customer opportunities into profitable