Marketing Analytics Specialist

Cady-2; Alpharetta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

CADY, the nation’s premier school photography company, seeks a highly analytical Marketing Analyst to drive growth through data. You will own performance reporting, attribution, forecasting, and marketing technology optimization to accelerate acquisition and increase lifetime value.

You will work with GA4, SQL, BI tools, and lifecycle platforms to evolve our measurement ecosystem, empowering data-driven decisions across channels and campaigns. Onsite at Alpharetta, GA Innovation Center.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field.
• 3–5+ years in marketing analytics, growth analytics, or performance marketing.
• Advanced SQL skills required.
• Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics.

Responsibilities

• Growth & Performance Analysis across all digital and print channels.
• Analyze full-funnel performance and channel contribution using GA4.
• Build attribution models and measure incremental impact of campaigns.
• Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze.
• Forecast revenue and demand with scenario-based projections.

Skills

GA4

SQL

BI tools

Forecasting

Lifecycle marketing

Education

Bachelor's degree in Marketing/Analytics/Business/Statistics/CS

Tools

Salesforce Marketing Cloud

Braze

DOMO

Google Tag Manager

Job description

Who is CADY?CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 20% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nation’s premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADY’s mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary.Who are you?You are an ambitious, detail oriented team member who finds joy in making meaningful connections with people. You have a true passion for creating memorable experiences for people. You see beyond the surface of interactions and recognize that every person has a story and the idea of being a part of that is exciting! You enjoy working hard and celebrating hard. You love the opportunity to exceed expectations- and be rewarded for your contribution to the company!Job SummaryWe are seeking a highly analytical Marketing Analyst with strong technical skills to drive growth through data. This role will own performance reporting, attribution, forecasting, and marketing technology optimization to accelerate acquisition, improve conversion, and increase lifetime value. The ideal candidate combines deep analytical capability with a growth mindset and stays current on emerging mar-tech trends to continuously improve performance.The ideal candidate combines deep analytical rigor with strong technical execution skills across GA4, SQL, BI tools, lifecycle marketing platforms, and attribution modeling — and proactively evolves our measurement ecosystem to stay ahead of emerging mar-tech trends.ResponsibilitiesGrowth & Performance AnalysisAnalyze full-funnel performance across all digital and print channelsLeverage Google Analytics (GA4) to analyze user behavior, conversion paths, cohort performance, and channel contributionIdentify opportunities to improve conversion rates, average orders and lifetime valuesDevelop attribution models and measure incremental impact of campaignsTranslate data into clear recommendations that drive measurable growthOwn email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze:Analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue per send)Measure incremental revenue impact of lifecycle programs (abandoned cart, booking reminders, post-session upsell, etc.)Forecasting & ModelingBuild and maintain dynamic revenue and demand forecasting modelsCreate scenario-based projections to support budget allocation and growth planningMonitor KPIs and provide variance analysis with actionable insightsModel elasticity, response curves, and incrementality across paid, owned, and lifecycle channelsMonitor KPI performance and deliver variance analysis against forecast and budgetPartner with Finance to align marketing performance with revenue and EBITDA goalsModel elasticity, response curves, and incrementality across paid, owned, and lifecycle channelsMonitor KPI performance and deliver variance analysis against forecast and budgetPartner with Finance to align marketing performance with revenue and EBITDA goalsMarketing Technology & Data InfrastructureWrite and optimize SQL queries to extract and analyze large datasetsBuild and maintain dashboards in BI tools (DOMO)Partner with data and engineering teams to ensure data integrity and scalable reportingEvaluate and implement new marketing technologies to improve efficiency, automation, and measurementOwn GA4 property configuration, event schema, conversion tracking, and cross-domain measurementMaintain tagging frameworks using Google Tag Manager (GTM), ensuring clean event tracking, UTM governance, and consistent taxonomyDesign scalable tracking architecture for new campaigns, lifecycle triggers, and digital product flowsEnsure accurate cross-platform measurement between GA4, CRM, Salesforce Marketing Cloud, Braze, and BI dashboardsWrite and optimize advanced SQL queries to extract and transform large datasets from data warehousesBuild and maintain executive dashboards in DOMO (or similar BI platforms), including channel-level and lifecycle revenue reportingPartner with Engineering to implement server-side tracking, API integrations, and improved data flow reliabilityEvaluate and implement emerging mar-tech tools to improve automation, personalization, deliverability, and measurement accuracyTesting & OptimizationDesign and analyze A/B tests and performance experimentsPartner with channel owners to prioritize high-impact optimization initiativesEstablish performance benchmarks and continuous improvement processesJob RequirementsQualifications/Skill RequirementsBachelor’s degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field3–5+ years in marketing analytics, growth analytics, or performance marketingAdvanced SQL skills requiredExperience with BI tools and dashboard developmentAdvanced Excel or Google Sheets modeling skillsStrong understanding of digital marketing metrics and funnel optimizationExperience with Salesforce Marketing Cloud, Braze, DOMO, Google AnalyticsOnsite Role - Innovation Center (Alpharetta, GA) 5 days a week.PreferredFamiliarity with data warehousing platformsExperience implementing or optimizing marketing automation and CRM systemsBackground in growth marketing or performance-driven environmentsWhat Success Looks LikeClear attribution of marketing impactImproved conversion and customer acquisition efficiencyScalable forecasting models that guide budget decisionsContinuous adoption of high-impact mar-tech innovationsPhysical Requirements and Work EnvironmentAbility to sit and work at a computer for extended periods of time.Ability to use a computer, keyboard, mouse, and other standard office equipment regularly.Ability to occasionally stand, walk, bend, or reach within an office environment.Ability to lift and move items up to 15 lbs., such as files, office supplies, or equipment.Comfortable working in a standard indoor office setting with moderate noise levels.Ability to communicate effectively in person, via phone, and through virtual meeting platforms.