Growth Performance & Marketing Analytics Lead

Nationalvision1; Lawrenceville (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

Nationalvision1 is seeking a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analysis across Marketing and turn data into actionable business recommendations. You will connect marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to guide strategy and investment decisions.

You will frame the right business questions, guide the Data Scientist and Analyst, and deliver executive-ready insights that improve marketing

Qualifications

• Four year college degree in Marketing or related field (Required).
• 7+ years in marketing analytics or related fields (Required).
• Experience with marketing analytics platforms and BI tools.

Responsibilities

• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
• Translate complex data and performance signals into clear executive narratives, root‑cause insights, and recommended actions.
• Partner with Growth Marketing to evaluate media, CRM, campaign, audience, and channel performance and identify opportunities to improve acquisition, retention, and customer value.
• Partner with Digital Experience and Brand teams to connect digital behavior, customer journey insights, and performance trends to customer experience and brand priorities.
• Prioritize and manage analytical work across the Growth Performance & Marketing Analytics team, including work performed by the Data Scientist and Marketing Measurement Analyst.
• Support marketing planning and investment discussions by providing performance trends, opportunity sizing, scenario analysis, and optimization recommendations.
• Help define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.
• Partner with Finance and Business Intelligence to leverage source‑of‑truth data while maintaining clear ownership of marketing‑specific interpretation, diagnosis, and recommendations.
• Use and interpretation of data from key marketing and digital platforms, including GA4, Adobe Analytics, Adobe Experience Platform / CDP, Adobe Journey Optimizer, CRM platforms, media platforms, and business intelligence tools.
• Lead, coach, and develop analytical talent, building stronger business acumen, storytelling, and recommendation‑development capability within the team.

Skills

Marketing analytics

Executive communication

Data storytelling

Performance optimization

SQL

Power BI

Education

Bachelor's degree in Marketing or related field

Tools

Power BI

Tableau

Looker

Excel

GA4

Adobe Analytics

Adobe Experience Platform

Job description

Nationalvision1 is seeking a Manager, Growth Performance & Marketing Analytics to lead day-to-day performance analysis across Marketing and turn data into actionable business recommendations. You will connect marketing activity, customer behavior, digital performance, CRM engagement, and media effectiveness to guide strategy and investment decisions.

You will frame the right business questions, guide the Data Scientist and Analyst, and deliver executive-ready insights that improve marketing