Marketing Analytics & Insights Lead

Advocare; Richardson, Northern (TX, KY); Hybrid; USD 140,000 - 170,000; Full time

Job summary

AdvoCare is seeking a Senior Manager, Marketing Analytics & Insights to own and strengthen analytics within Marketing. This hands-on role requires SQL, Oracle, and Tableau, and blends technical analysis with business acumen to transform data into actionable insights that drive growth.

You will partner across teams and lead customer analytics, eCommerce, retention, and omnichannel initiatives, delivering executive-ready recommendations and scalable dashboards.

Qualifications

• 7+ years of experience in marketing analytics or BI.
• Advanced SQL, Oracle, and Tableau skills.
• Strong business acumen with ability to translate data into actionable recommendations.
• Experience across customer analytics, eCommerce, retention, and omnichannel marketing.
• Excellent communication and presentation skills.

Responsibilities

• Own analysis of marketing, customer, and eCommerce performance to drive growth.
• Analyze customer journeys: acquisition, conversion, retention, LTV.
• Identify trends, risks, and opportunities and translate into business recommendations.
• Build and maintain scalable Tableau dashboards and KPI definitions.
• Collaborate with Marketing, Sales, Finance to answer critical questions.
• Provide executive-ready insights and communicate methodology clearly.

Skills

SQL

Oracle

Tableau

Analytics

Communication

Excel

eCommerce

Customer analytics

Tools

Tableau Desktop

SQL Developer

Job description

AdvoCare is seeking a Senior Manager, Marketing Analytics & Insights to own and strengthen analytics within Marketing. This hands-on role requires SQL, Oracle, and Tableau, and blends technical analysis with business acumen to transform data into actionable insights that drive growth.

You will partner across teams and lead customer analytics, eCommerce, retention, and omnichannel initiatives, delivering executive-ready recommendations and scalable dashboards.