Growth Analytics Lead — Insights & Strategy

Mediahub Worldwide; Boston (MA); On-site; USD 110,000 - 140,000; Full time

Job summary

Omnicom in Boston seeks a senior analytics and insights leader to build deep understanding of client strategy and competitive position. You will translate complex data into clear, actionable narratives and oversee measurement plans, ensuring timely delivery of insights to clients.

The role requires 5-7 years of data/analytics experience in advertising or consulting, with strong leadership, communication and training abilities. In-office presence is required several days a week.

Qualifications

• University degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Knowledge of audience-based marketing and data-driven advertising; strong leadership and communication skills.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Design tests to measure the incremental impact of media on business outcomes.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.

Skills

Marketing analytics

Media planning

Audience marketing

Data-driven advertising

Leadership

Client relations

Communication

Training

Adaptability

Problem solving

Education

University degree

Job description

Omnicom in Boston seeks a senior analytics and insights leader to build deep understanding of client strategy and competitive position. You will translate complex data into clear, actionable narratives and oversee measurement plans, ensuring timely delivery of insights to clients.

The role requires 5-7 years of data/analytics experience in advertising or consulting, with strong leadership, communication and training abilities. In-office presence is required several days a week.