Growth Analytics Lead: Digital Marketing Insights

Visa; Atlanta (GA); Vor Ort; USD 70.000 - 120.000; Vollzeit

Zusammenfassung

Visa in Atlanta, GA is seeking a data-driven Digital Marketing Analytics professional to turn performance data into stories that guide ad strategy across Google Ads, Meta, Pinterest, and more. You will develop dashboards, map customer journeys, and present insights to partners and internal teams.

Collaborate with digital marketing and agency partners to drive growth, optimize campaigns, and ensure accurate tagging and measurement using GA and GTM.

Qualifikationen

• Experience turning performance data into actionable insights.
• Ability to build dashboards and visualizations that tell a story.
• Familiarity with GA and GTM tagging and measurement.

Aufgaben

• Develop dashboards to track campaign performance across platforms.
• Map and analyze customer journeys to inform optimization.
• Present insights to partners and internal teams to guide ad strategy.

Kenntnisse

Data-driven

Dashboard development

GA4

Google Ads

Meta Ads

GTM

Customer journey mapping

Tools

Google Analytics

Google Tag Manager

Jobbeschreibung

Visa in Atlanta, GA is seeking a data-driven Digital Marketing Analytics professional to turn performance data into stories that guide ad strategy across Google Ads, Meta, Pinterest, and more. You will develop dashboards, map customer journeys, and present insights to partners and internal teams.

Collaborate with digital marketing and agency partners to drive growth, optimize campaigns, and ensure accurate tagging and measurement using GA and GTM.