Growth Analytics Lead — Web, A/B Testing & Personalization

Visa; San Francisco (CA); Híbrido; USD 154.000 - 246.000; Jornada completa

Descripción de la vacante

Visa is seeking a high-impact Senior Manager to lead day-to-day web analytics, A/B testing, and personalization programs across Visa’s digital platforms. The role partners with onshore and offshore teams to ensure data quality and actionable insights, shaping DXC initiatives with GenAI and scalable analytics capabilities.

The ideal candidate combines hands-on expertise with strong communication, thrives in fast-paced environments, and translates complex data into narratives for stakeholders.

Formación

• 8+ years of relevant work experience with a Bachelor Degree.
• 5+ years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
• 2 years of work experience with a PhD.
• 8+ years in digital analytics, experimentation, or web optimization (flexible based on Visa leveling norms).
• Proven experience managing at least one direct report, including performance management, coaching, workload prioritization, and career development.

Responsabilidades

• Web Analytics Operations: Lead day-to-day analytics operations for Visa.com and other owned digital properties.
• Experimentation & A/B Testing: Own end-to-end execution of the experimentation program, including test design, setup, QA, launch, and post-test analysis.
• Personalization: Develop and operationalize personalization experiences across Visa.com using audience data and signals.
• Dashboarding & Insight Delivery: Build and maintain dashboards in Looker Studio, or similar tools; deliver insights to stakeholders.
• Team Leadership & Talent Development: Manage one direct report and coordinate a small offshore team.
• GenAI & Emerging Capabilities: Contribute to Visa’s strategy of leveraging AI to scale content and insights.
• Continuous Improvement: Champion best practices in tagging, analytics QA, and experimentation strategy.

Conocimientos

Google Analytics

Tag management

Digital analytics

Experimentation platforms

Dashboards

SQL/scripting

GenAI tools

Stakeholder communication

Team leadership

Measurement concepts

Educación

Bachelor's degree

Advanced degree (Masters/MBA/JD/MD)

PhD

Herramientas

GA4

Tealium

ContentSquare

Optimizely

Adobe Target

Looker Studio

Power BI

Tableau

Descripción del empleo

Visa is seeking a high-impact Senior Manager to lead day-to-day web analytics, A/B testing, and personalization programs across Visa’s digital platforms. The role partners with onshore and offshore teams to ensure data quality and actionable insights, shaping DXC initiatives with GenAI and scalable analytics capabilities.

The ideal candidate combines hands-on expertise with strong communication, thrives in fast-paced environments, and translates complex data into narratives for stakeholders.