Growth Analytics Lead: Data Instrumentation & Attribution

The Weather Company; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Flexible Time Off

Hybrid work model

Medical insurance options

401K with match

Family plan benefits

Job summary

The Weather Company is seeking a Lead of Data Instrumentation & Growth Measurement to unify event taxonomy across Web, iOS, and Android and to lead Server-Side Tagging and GA4 architecture. You will drive incrementality testing, spend optimization, and resilient data signals with Amplitude, GTM, and CAPI.

Collaborating with product, engineering, and agency partners, you will deliver transparent attribution pipelines and robust data observability through CI/CD and schema auditing in

Qualifications

• 5+ years in data tracking governance, analytics strategy, or growth measurement.
• Proven experience designing incrementality tests and geo-lift experiments.
• Hands-on with Server-Side GTM, Meta CAPI, Google Ads, and Apple Search Ads signals.
• Advanced Amplitude optimization, GTM architecture, and complex GA4 deployments.

Responsibilities

• Establish a unified enterprise event taxonomy across Web, iOS, and Android.
• Oversee SDUI dynamic tracking schemas and server-side tagging architectures.
• Lead incrementality testing and spend optimization across paid channels.
• Architect GA4 conversion tracking and Amplitude remediation strategies.
• Set up data observability via CI/CD, schemas, and auditing in Redshift/BigQuery.

Skills

Data instrumentation

Governance

Incrementality testing

Attribution modeling

SQL (Redshift/BigQuery)

Server-Side Tagging

Tools

Amplitude

GTM

GA4

CAPI

BigQuery

Redshift

Job description

The Weather Company is seeking a Lead of Data Instrumentation & Growth Measurement to unify event taxonomy across Web, iOS, and Android and to lead Server-Side Tagging and GA4 architecture. You will drive incrementality testing, spend optimization, and resilient data signals with Amplitude, GTM, and CAPI.

Collaborating with product, engineering, and agency partners, you will deliver transparent attribution pipelines and robust data observability through CI/CD and schema auditing in